Supermarket Perimeter - April 2022 - 53

However, the Ultra segment is not the only high-valued
segment in the category. Mega and Super shoppers also
made a disproportionately large impact on category
purchases.
Mega and Super shoppers accounted for a larger share of
avocado dollars than their respective share of households
would suggest. Each segment represented eight percent
of avocado-purchasing households, while Mega shoppers
accounted for 18% of avocado purchases and Super
shoppers accounted for 13%. Combined, Ultra, Mega and
Super shoppers made up 25% of all avocado-purchasing
households and 66% of avocado dollars.
As marketers and retailers work to understand the
changing retail marketplace better, the findings in the
Shopper Segmentation study highlight opportunities within
these new avocado shopper segments, particularly with Ultra
households.
Retailers and marketers can capitalize on key opportunities
from this study to generate excitement and engage with
Ultra and Mega households by using promotional incentives
to increase avocado purchase conversion. Overall, these
segments serve as a solid foundation to help avocado
marketers and retailers zero in on their target as they further
define their avocado shoppers.
avocado shoppers and their
purchase behaviors help
marketers and retailers create
strategies that drive traffic,
build loyalty, and grow sales
of fresh Hass avocados. In
the rapidly evolving retail
landscape, market dynamics are
heavily influenced by shopper
characteristics and behavior. "
Hass Avocado Board
beyondsmartdeliusa.com | (845) 331-2111
© 2022 M&E Mfg. Co., Inc.
Trademarks property of M&E Mfg. Co., Inc.
Understanding fresh
DELI CASH COW
supermarketperimeter.com
APRIL 2022 - 53
http://www.beyondsmartdeliusa.com http://www.supermarketperimeter.com

Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
Supermarket Perimeter - April 2022 - 12
Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
Supermarket Perimeter - April 2022 - 15
Supermarket Perimeter - April 2022 - 16
Supermarket Perimeter - April 2022 - 17
Supermarket Perimeter - April 2022 - 18
Supermarket Perimeter - April 2022 - 19
Supermarket Perimeter - April 2022 - 20
Supermarket Perimeter - April 2022 - 21
Supermarket Perimeter - April 2022 - 22
Supermarket Perimeter - April 2022 - 23
Supermarket Perimeter - April 2022 - 24
Supermarket Perimeter - April 2022 - 25
Supermarket Perimeter - April 2022 - 26
Supermarket Perimeter - April 2022 - 27
Supermarket Perimeter - April 2022 - 28
Supermarket Perimeter - April 2022 - 29
Supermarket Perimeter - April 2022 - 30
Supermarket Perimeter - April 2022 - 31
Supermarket Perimeter - April 2022 - 32
Supermarket Perimeter - April 2022 - 33
Supermarket Perimeter - April 2022 - 34
Supermarket Perimeter - April 2022 - 35
Supermarket Perimeter - April 2022 - 36
Supermarket Perimeter - April 2022 - 37
Supermarket Perimeter - April 2022 - 38
Supermarket Perimeter - April 2022 - 39
Supermarket Perimeter - April 2022 - 40
Supermarket Perimeter - April 2022 - 41
Supermarket Perimeter - April 2022 - 42
Supermarket Perimeter - April 2022 - 43
Supermarket Perimeter - April 2022 - 44
Supermarket Perimeter - April 2022 - 45
Supermarket Perimeter - April 2022 - 46
Supermarket Perimeter - April 2022 - 47
Supermarket Perimeter - April 2022 - 48
Supermarket Perimeter - April 2022 - 49
Supermarket Perimeter - April 2022 - 50
Supermarket Perimeter - April 2022 - 51
Supermarket Perimeter - April 2022 - 52
Supermarket Perimeter - April 2022 - 53
Supermarket Perimeter - April 2022 - 54
Supermarket Perimeter - April 2022 - 55
Supermarket Perimeter - April 2022 - 56
Supermarket Perimeter - April 2022 - 57
Supermarket Perimeter - April 2022 - 58
Supermarket Perimeter - April 2022 - 59
Supermarket Perimeter - April 2022 - 60
Supermarket Perimeter - April 2022 - 61
Supermarket Perimeter - April 2022 - 62
Supermarket Perimeter - April 2022 - 63
Supermarket Perimeter - April 2022 - 64
Supermarket Perimeter - April 2022 - 65
Supermarket Perimeter - April 2022 - 66
Supermarket Perimeter - April 2022 - 67
Supermarket Perimeter - April 2022 - 68
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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