Supermarket Perimeter - April 2022 - 54

Seafood
TRACEABILITY
A transparency
ND
BY CHRISTINE BLANK
TRANSPARENCY AND SUSTAINABLE SOURCING - particularly in the
fresh seafood arena - have become paramount to shoppers.
A majority (72%) of shoppers say transparency is " extremely
important " or " important, " according to FMI - The Food Industry
Association and Nielsen IQ's Transparency in an Evolving Omnichannel
World report. Plus, 64% of shoppers say they would switch from a brand
they usually buy to another brand that provides more in-depth product
information, beyond nutrition facts.
More than half of frequent seafood consumers said sustainability has
an impact on their shopping habits, according to FMI's 2021 " Power of
Seafood " report.
Importantly, nearly half of consumers surveyed by Retail Insight said
they would " be happy paying a premium " for products that are " green " ,
and 52% said they would be happy for their weekly grocery bill to go
higher if it meant helping the environment.
" It's now more important than ever that grocers' sustainability
initiatives go beyond the rhetoric, " said Paul Boyle, CEO of Retail Insight.
" This isn't just impacting sales, it's redefining customer loyalty; our
research shows that 55% of shoppers would be more loyal to a grocery
store brand if they perceived the business to be green. "
54 - APRIL 2022
And an Elementar UK survey found that 84% of consumers check
where their food has come from either all, most, or some of the time.
It also found that 66% are either very or quite concerned about where
their food has come from, and 68% said that the origin of food is either
very or quite important in influencing purchasing decisions.
" Consumers want to be more knowledgeable about the quality of
their seafood, where it comes from and what to look for when buying, "
said Jennifer Barrett, vice president of sales at Del Pacifico Seafoods,
a longtime supplier of sustainable wild Mexican blue shrimp that
recently added Aquaculture Stewardship Council-certified farmed white
(vannamei) shrimp to its lineup.
" The majority of seafood consumers will associate quality with
freshness so it's important to be able to set yourself apart and help
consumers make informed choices, " Barrett added.
Chains step up their games
Many major grocery chains have made significant advances their
sustainability and transparency initiatives. Often, partnerships with
suppliers and organizations such as the Norwegian Seafood Council are
the key to the programs' success.
supermarketperimeter.com
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Supermarket Perimeter - April 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - April 2022

Supermarket Perimeter - April 2022 - Intro
Supermarket Perimeter - April 2022 - BNJ-1
Supermarket Perimeter - April 2022 - BNJ-2
Supermarket Perimeter - April 2022 - 1
Supermarket Perimeter - April 2022 - 2
Supermarket Perimeter - April 2022 - 3
Supermarket Perimeter - April 2022 - 4
Supermarket Perimeter - April 2022 - 5
Supermarket Perimeter - April 2022 - 6
Supermarket Perimeter - April 2022 - 7
Supermarket Perimeter - April 2022 - 8
Supermarket Perimeter - April 2022 - 9
Supermarket Perimeter - April 2022 - 10
Supermarket Perimeter - April 2022 - 11
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Supermarket Perimeter - April 2022 - 13
Supermarket Perimeter - April 2022 - 14
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