Supermarket Perimeter - August 2021 - 12

Retail plant-based sales
" Flexitarians have grown to almost half of the population,
and underneath that we have what's been happening
with COVID and how that translates into future growth. "
A 2020 Mintel study noted that 56% of US consumers
Plant-based food sales grew nearly two times as fast as
overall food sales in 2020; overall food sales increased by 15%
(up from 2% growth in 2019), and retail plant-based
food sales grew by 27% to more than $7 billion:
PB MILK
20%, $2.5B
OTHER PB DAIRY
28%, $1.9B
PB MEAT
45%, $520M
PB PROTEIN
LIQUIDS & POWDERS
10%, sales totaled $292M
TOFU & TEMPEH
41%, $175M
PB BAKED GOODS
1%, $152M
PB CONDIMENTS
& DRESSINGS
23%, sales totaled $81M
PB EGGS
168%, sales totaled $27M
Good Food Institute 2021 Plant-Based Meat, Eggs, and Dairy
eat plant-based for their health, 16% eat plant-based
for environmental issues and 13% eat plant-based for
animal welfare.
GFI's State of the Industry report identified that
while health remains the primary motivator for trying
to eat more plant-based foods (rather than exclusively
or mostly plant-based foods), the percentage of
consumers trying to eat more plant-based foods for
health reasons decreased from 82% in 2018 to 65% in
2020. Meanwhile, the percentage of consumers trying to
eat more plant-based foods for environmental reasons
increased from 31% in 2018 to 48% in 2020. This suggests
that environmental and sustainability concerns play
an increasingly important role in the decision to try
increasing plant-based food consumption.
Primary motivation behind plant-based eating
varies largely depending on age. Millennials care
more about ethical considerations. Product attributes
commonly associated with plant-based foods including
" sustainable, environmentally friendly, and humane, "
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12 - AUGUST 2021
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
Supermarket Perimeter - August 2021 - 43
Supermarket Perimeter - August 2021 - 44
Supermarket Perimeter - August 2021 - 45
Supermarket Perimeter - August 2021 - 46
Supermarket Perimeter - August 2021 - 47
Supermarket Perimeter - August 2021 - 48
Supermarket Perimeter - August 2021 - 49
Supermarket Perimeter - August 2021 - 50
Supermarket Perimeter - August 2021 - 51
Supermarket Perimeter - August 2021 - 52
Supermarket Perimeter - August 2021 - 53
Supermarket Perimeter - August 2021 - 54
Supermarket Perimeter - August 2021 - 55
Supermarket Perimeter - August 2021 - 56
Supermarket Perimeter - August 2021 - 57
Supermarket Perimeter - August 2021 - 58
Supermarket Perimeter - August 2021 - 59
Supermarket Perimeter - August 2021 - 60
Supermarket Perimeter - August 2021 - 61
Supermarket Perimeter - August 2021 - 62
Supermarket Perimeter - August 2021 - 63
Supermarket Perimeter - August 2021 - 64
Supermarket Perimeter - August 2021 - 65
Supermarket Perimeter - August 2021 - 66
Supermarket Perimeter - August 2021 - 67
Supermarket Perimeter - August 2021 - 68
Supermarket Perimeter - August 2021 - 69
Supermarket Perimeter - August 2021 - 70
Supermarket Perimeter - August 2021 - 71
Supermarket Perimeter - August 2021 - 72
Supermarket Perimeter - August 2021 - 73
Supermarket Perimeter - August 2021 - 74
Supermarket Perimeter - August 2021 - 75
Supermarket Perimeter - August 2021 - 76
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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