Supermarket Perimeter - August 2021 - 14

those plant-based burgers and sausages side-by-side
with the conventional products can show customers
that a retailer has all of their needs covered for anyone
who is coming to their barbecue, " she said. " Another
marketing opportunity is tapping into those wellness
and health programs - consumers really appreciate the
health benefits of switching to plant-based protein and
that's definitely a narrative that can attract customers. "
Both GFI and the Plant-Based Food Association can
provide retailers resources that can guide execution of
marketing and merchandising plant-based products.
The future of plant-based
Going forward, Ignaszewski anticipates a huge
improvement in the taste of plant-based products.
" There's no reason plant-based products won't be
able to achieve matching or even becoming better than
conventional meat on taste, " she said. " Right now, the
top barriers for plant-based tend to be moisture, flavor
and texture and closing those gaps can help transform
plant-based from a substitute to a default for omnivores
everywhere. "
Until recently, the vast majority of plant-based
products relied on proteins from commodity crops, such
as wheat or soy, which historically have not been bred
for protein content. Genomically informed trait mapping
and crop breeding can increase protein yields and
improve innate functionality, which in turn can decrease
cost and avoid extensive downstream processing.
Recent advancements in protein sourcing, ingredient
Products geared toward flexitarians, omnivores
The majority of consumers identify as
omnivores (53%), while 36% of consumers
consider themselves flexitarians who
consume both meat-based and vegan
meals, according to a survey published
by Packaged Facts in late 2020.
As plant-based products expand on the
market, a new category somewhere in
between meat and plant-based is also
growing: blended products. Typically made
from a mixture of animal-based and plantbased
proteins, blended products typically
offer the increased health benefits of
plant-based foods, while maintaining the
taste and texture of animal-based meat.
In July 2021, Hatfield, Pa.-based
Clemens Food Group made its debut
in the plant-forward segment with
the launch of its Hatfield Recipe
Essentials Blended sub-brand.
The banner's Ground Pork with Mushrooms
combines roasted button mushrooms
with all-natural ground pork. The pork
and mushroom blend allows consumers to
savor the flavor of the pork, enriched with
heart-healthy, antioxidant-rich, Vitamin
D-packed mushrooms that provide several of
the same nutritional benefits as vegetables.
14 - AUGUST 2021
" While beef is leading in plant-forward
blends to date, there is a void in
the marketplace for a blended pork
option. Clemens Food Group will
be the first to offer a plant-forward
option in pork, " said Michele Williams,
senior retail marketing manager.
" Our research shows that consumers
would like to see more blended protein
products, and their numbers will surely
rise as these types of products become
more readily available, " said Lauren Eni,
vice president of brand strategy.
Meat blends aren't the only products
benefiting from the category either. At
the start of 2021, Chicago-based Bel
Group paired plant-based ingredients
with cheese in its new line of cheese
spreads under The Laughing Cow label.
Earlier this year, Dietz & Watson joined the
blended-product market with its Blends line
of chicken sausage products. Available in
three flavor profiles, the new products are a
half-and-half blend of antibiotic-free chicken
with a variety of vegetables and quinoa.
The casing-free links contain 10 grams of
protein and are gluten free with no nitrates
or nitrites, according to the company.
The Laughing Cow Blends combine
spreadable cheese with beans, chickpeas
or lentils. Packaged in pre-portioned
wedges, the spreads contain two grams
of protein per serving and are available
in three flavors: chickpea and cheese
with herb, lentil and cheese with curry,
and red bean and cheese with paprika.
supermarketperimeter.com
DIETZ & WATSON, THE LAUGHING COW
http://www.supermarketperimeter.com

Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
Supermarket Perimeter - August 2021 - 43
Supermarket Perimeter - August 2021 - 44
Supermarket Perimeter - August 2021 - 45
Supermarket Perimeter - August 2021 - 46
Supermarket Perimeter - August 2021 - 47
Supermarket Perimeter - August 2021 - 48
Supermarket Perimeter - August 2021 - 49
Supermarket Perimeter - August 2021 - 50
Supermarket Perimeter - August 2021 - 51
Supermarket Perimeter - August 2021 - 52
Supermarket Perimeter - August 2021 - 53
Supermarket Perimeter - August 2021 - 54
Supermarket Perimeter - August 2021 - 55
Supermarket Perimeter - August 2021 - 56
Supermarket Perimeter - August 2021 - 57
Supermarket Perimeter - August 2021 - 58
Supermarket Perimeter - August 2021 - 59
Supermarket Perimeter - August 2021 - 60
Supermarket Perimeter - August 2021 - 61
Supermarket Perimeter - August 2021 - 62
Supermarket Perimeter - August 2021 - 63
Supermarket Perimeter - August 2021 - 64
Supermarket Perimeter - August 2021 - 65
Supermarket Perimeter - August 2021 - 66
Supermarket Perimeter - August 2021 - 67
Supermarket Perimeter - August 2021 - 68
Supermarket Perimeter - August 2021 - 69
Supermarket Perimeter - August 2021 - 70
Supermarket Perimeter - August 2021 - 71
Supermarket Perimeter - August 2021 - 72
Supermarket Perimeter - August 2021 - 73
Supermarket Perimeter - August 2021 - 74
Supermarket Perimeter - August 2021 - 75
Supermarket Perimeter - August 2021 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com