Supermarket Perimeter - August 2021 - 16

GFI's 10 Actionable Insights from 2020
1. Plant-based meat product launches across non-burger product
formats and types highlight an opportunity for companies to
expand innovation beyond plant-based burgers.
2. Taste is a key factor influencing trial or continued consumption
of plant-based foods. Plant-based companies should consider
strategies for creating high-fidelity plant-based products that
closely mimic the sensory profiles of animal-based foods.
3. Consumers consistently identify the high price of plant-based
meat relative to animal-based meat as a main barrier to trial.
Plant-based meat companies can overcome one of the main
barriers to adoption and earn a larger share of the total meat
market by making the price of plant-based meat equal to if not
lower than that of animal-based meat.
4. Companies can expand plant-based dairy offerings by
incorporating plant-based milk into regional drinks or enhancing
plant-based dairy products with additional nutrients.
5. Increasing the variety of plant-based foods in foodservice
channels offers compounding benefits to the entire plant-based
category. A variety of plant-based menu items helps increase
familiarity and signal flavor while covering more occasions,
dayparts, and consumer needs.
6. Plant-based brands have additional opportunities to fully leverage
all channels to distribute their products. Online grocery will play
an increasingly important role in distribution.
7. Debt raises were less utilized than other funding models in the
plant-based industry in 2020, even though debt is an important
source of nondilutive funding for large-scale projects, such
as building manufacturing facilities to scale production. This
represents a clear gap that investors can look to fill in 2021 and
beyond.
8. The plant-based ingredient space clearly needs crops that are
specifically bred to improve taste; enhance protein content; and
improve functionality, including enhancing solubility, waterbinding
capacity, and fat-binding capacity. All these factors
contribute to sensory quality in plant-based end products.
9. Achieving scale will require new chemical, mechanical, and
biological ingredient processing methods that offer high output
quality and functionality benefits and are inexpensive, compatible
with various crop inputs, and more efficient.
10. Key priority areas in end-product manufacturing include
optimized production equipment, increased availability of
contract manufacturing and pilot plant capacity, and better
access to infrastructure capital.
Good Food Institute 2021 Plant-Based Meat, Eggs, and Dairy
16 - AUGUST 2021
supermarketperimeter.com
optimization, and manufacturing methods that
significantly improve plant-based products include:
* Optimizing the organoleptic and functional properties
of plant proteins.
* Establishing biodiverse plant protein supply chains for
specialty crops, such as millets and pulses, as well as
develop novel crops and customized varietals.
* Developing products in new categories, such as plantbased
seafood, to cater to increasing demand and
evolving consumer preferences.
* Surpassing twin-screw extrusion to produce wholecut
meat products through spinning, shear-cell
texturization, and 3D printing.
Price is also a huge opportunity for the category going
forward, Ignaszewski noted.
" There's a diminishing small number of reasons why
the typical consumer would choose conventional meat,
so we're already seeing large drives of approaching price
parity, " she said. " We'll need to see some scaling of the
supply chain. That can include things like increasing
crop yields and optimizing byproduct use, and also for
economies of scale that come with larger and more
facilities that streamline admin expenses and offer more
bulk purchase benefits with materials and packaging. "
The majority of
consumers identify
as omnivores (53%),
while 36% of consumers
consider themselves
flexitarians.
MAPLE LEAF FOODS
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
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Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
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https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
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