Supermarket Perimeter - August 2021 - 22

The perimeter is
perfectly poised
to tap into demand
for healthier and
fresher snacks.
SNACK
ATTACK
BY ANDY NELSON
F
or many Americans who fall under the demographic heading
of millennial-and-younger (and even for an increasing
number of older folks), the phrase " three square meals a day "
doesn't mean much.
In today's impatient, satisfy-me-now world, a more accurate phrase
may be something closer to " one or two meals a day, and a whole lot of
snacking in between. "
Over the last five years, snacking habits have changed considerably,
said Will Cowling, marketing manager for St. Albans, UK-based market
intelligence specialist FMCG Gurus.
Meal-time fragmentation is a trend that continues to gain
momentum, he said, with traditionally structured eating patterns
diminishing and consumers skipping meals and eating out-of-home
more frequently.
" This means that the concept of what constitutes a meal and what
constitutes a snack is becoming more blurred. The impact on this for
the snacking market is that snacking is becoming more considered. "
Consumers have become much more attentive to the ingredients in
products and formulation overall, wanting products that are guilt-free
and conveniently nutritious.
That's a perfect growth environment for fresh, Cowling said. Fresh
products that are seen to be high in health-boosting ingredients and
that can act as a genuine substitute for a meal from the perspectives of
satiety, health, energy and taste perspective are much in demand.
On average, 24% of adults' total daily calories are consumed at
snacking occasions. However, for some individuals, snacks provide
a substantially larger proportion of daily calorie intake.
Source: USDA
22 - AUGUST 2021
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
Supermarket Perimeter - August 2021 - 43
Supermarket Perimeter - August 2021 - 44
Supermarket Perimeter - August 2021 - 45
Supermarket Perimeter - August 2021 - 46
Supermarket Perimeter - August 2021 - 47
Supermarket Perimeter - August 2021 - 48
Supermarket Perimeter - August 2021 - 49
Supermarket Perimeter - August 2021 - 50
Supermarket Perimeter - August 2021 - 51
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Supermarket Perimeter - August 2021 - 53
Supermarket Perimeter - August 2021 - 54
Supermarket Perimeter - August 2021 - 55
Supermarket Perimeter - August 2021 - 56
Supermarket Perimeter - August 2021 - 57
Supermarket Perimeter - August 2021 - 58
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Supermarket Perimeter - August 2021 - 73
Supermarket Perimeter - August 2021 - 74
Supermarket Perimeter - August 2021 - 75
Supermarket Perimeter - August 2021 - 76
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