Supermarket Perimeter - August 2021 - 26

Plant-based is one of
the fastest-growing
snack categories.
Duda puts snacking
front and center in
latest promotion
Oviedo, Fla.-based Duda Farm Fresh Foods, a
leading grower of fresh vegetables and citrus,
has teamed up with Fresh Cravings to launch
the " Summer Snacking Games " Sweepstakes
to drive consumption of produce during the
warmer weather months.
Shoppers are encouraged to enter the
sweepstakes for a chance to win one of three
prizes chosen specifically with the Athlete,
Foodie and Host in mind. The promotion also
includes an interactive poll on the website
where consumers can vote for their favorite
Dandy brand veggie and Fresh Cravings dip
combination, and can check back daily to
see who is in the running to be the summer
snacking champion.
" We are excited to partner with a wellrespected
brand like Fresh Cravings for
this promotion, " said Nichole Towell, senior
director of marketing for Duda Farm Fresh
Foods. " We're also looking forward to seeing
the results from the online poll to gather more
intel on shoppers' preferences throughout
the duration of the promotion to help us
further serve consumers as well as our retail
customers. "
Duda Farm Fresh Foods continuously looks
for unique, interactive ways to engage with
consumers year-round. To boost entries and
elevate the " Summer Snacking Games "
Sweepstakes, Duda Farm Fresh Foods will
utilize a comprehensive marketing strategy that
includes email marketing, online advertising,
public relations efforts and social media
campaigns to drive maximum engagement.
26 - AUGUST 2021
While that's still true to some extent, Cowling said, consumers of all ages are
increasingly snacking instead of eating traditional meals throughout the day.
Older consumers, for instance, choose smaller meals that blur the boundary
with snacks because they associate such eating habits with ease of digestion,
important at a time when more attention is paid to digestive health.
Satiety and higher energy are other benefits that have been tied to smaller,
more frequent meals and/or snacks.
One trend that FMCG expects to continue to gain momentum in the snacking
market over the next couple of years is the evolution of plant-based products.
More and more consumers, Cowling said, are adopting dietary habits based
around the avoidance or moderation of animal products and are seeking out
plant-based alternatives.
" As demand for more availability of products grows, this will have
implications for the snacking market, both for deli areas of retailers and
traditional snacking options, " he said.
As suppliers roll out plant-based snacks across a variety of categories to
target the growing flexitarian market, the continued development of taste,
texture and experimental flavors will be of high importance, he added.
From 2015 to 2020, Americans
added 25 between-meal snacking
occasions per capita, rising from 505
in 2015 to 530 in 2020, according
to NPD Group's Eating Patterns
in America. Snacking was on the
rise even before so many Americans
were stuck at home, at length,
during the COVID-19 pandemic.
Source: NPD
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
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Supermarket Perimeter - August 2021 - 20
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