Supermarket Perimeter - August 2021 - 28

Bakery
New flavors
and sizes are
reshaping the
future of pie
BY JOHN UNREIN
Holiday
pies
THE PIE WORLD is branching out in all sorts of new directions.
Jim Antrup, vice president of sales and marketing for Tippin's
Gourmet Pies, said that Tippin's has introduced two new programs this
year to reach different supermarket segments.
First is the Tippin's Featured Pie Program, which provides all of the
elements for a successful instore bakery promotion, starting with " truly
delicious cream pies. " Tippin's is offering Peanut Butter Silk (chocolate
and peanut butter), Chocolate Banana Cream, and Bananas Foster pies
as limited-time only premium bakery items to help retailers create
excitement in their instore bakeries and keep people coming back
through the holidays.
The 8-inch pies are finished and ready to stock in the refrigerated or
frozen bakery case, and Tippin's provides custom POS (point-of-sale)
signage and social media resources to help retailers promote the pies.
" Secondly, we introduced a new line of value pies called Heartland
Pies, " Antrup said. " We focused on the most popular fruit (apple, cherry,
blueberry) and holiday (pumpkin, pecan, sweet potato) pies and offer
them as 8-inch pies, ready to unpack and sell. These are quality pies
packed with slices of fruit and nuts, and we're proud of these new pies
that meet a need for retailers serving the value market. "
28 - AUGUST 2021
For retailers, when you feature halves, quarters and slices of fresh
pies, bakery shoppers can clearly see the mounds of fresh fruit and
tender, flaky crust. Smaller portion sizes have lower price points, which
will encourage trial of new flavors and reduced waste, according to
Gardner Pie Co. Quarter pies and slices are also an excellent addition to
your home meal replacement and instore restaurant offerings. All this
means more dollars at the register.
Tom Cavanaugh, vice president of sales and marketing for Gardner
Pie in West Newbury, Mass., points out that the big trend with
packaging right now involves " availability. "
" With the reopening of the economy, the supply chain is being
challenged, " he said, " and traditional packing options are not readily
available, and the cost is escalating. Sustainable, recyclable and
environmentally friendly are still in demand. Showing off as much
product as possible is still desirable. "
As for preferred packaging sizes for today's consumers, Cavanaugh
said that " simply put - smaller. " Household sizes are smaller, and smaller
packaging translates into less waste; and the ability to maintain freshness.
Small portions and single-size servings seem to be on everyone's
radar, Antrup emphasized.
supermarketperimeter.com
TIPPIN'S
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
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Supermarket Perimeter - August 2021 - 20
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