Supermarket Perimeter - August 2021 - 29

" We do see greater demand for our 6-inch pies, which is one
of the growth segments in the pie category overall, " he said.
" We also offer 8-inch and 9-inch pies for different retailers.
Some of our instore bakery partners have success with
repackaging our pies to sell as half-pies or slices. This is a
smart solution for managing product shelf life, especially
when it's marketed well in store. "
Economic shifts
The fall holidays are the major time of the year for pie, and it's the
busiest time of year for Tippin's bakery partners, said Antrup of
Tippin's Gourmet Pies.
Apple pie varieties are top sellers throughout the
fall season. Tippin's has found that the earlier stores
start to display pumpkin pies, the more they can sell.
" Pumpkin Spice " season starts earlier each year due to the
expectations created by the big coffee players, but really
pumpkin pie is the original.
" Consumers will buy pumpkin pie in September and October
if it's merchandised so people know it's available, " he said.
" Beyond that, we find the holidays are big time for pecan
pie, chocolate walnut pie, cherry pie, sweet potato pie, and
our refrigerated cream pies like French Silk and Peanut
Butter Silk. "
As the calendar heads toward fall, top-selling varieties
of pie that supermarket bakeries need to promote include
traditional favorites, according to Gardner Pie.
" Holidays equal tradition; and tradition means the standards
- apple, cherry, pumpkin and pecan, " Cavanaugh said. " This has not
changed for 100 years, and we do not see it changing anytime soon.
Variations on the basics can be seen at local bakeries (cherry cordial,
brandied apple, etc.). However, the holidays are the time for traditions
and the familiar. "
From Tippin's, the new value line features six varieties of 8-inch,
baked and ready-to-sell pies. Heartland fruit pies are available yearround
and include 24-ounce apple, cherry, and blueberry pies with
higher fruit content than most value pies. The Heartland holiday pies
offering includes top-selling pecan, pumpkin, and sweet potato pies.
" Heartland Pies are a quality pie designed for value-conscious
shoppers, " Antrup said. " We make it easy for retailers to offer tasty,
ready-to-sell pies that can increase your sales in the in-store bakery. "
How it's made
Hen House stores in the Kansas City
marketplace receive pie crusts in tins from
Tippin's. Each store bakes the crusts on
rotating rack ovens. Bakers flip the crusts over
halfway through baking for even browning.
The Hen House bakers wash fresh, ripe
Driscoll's strawberries, remove the stems,
and place the berries on trays to dry.
Next, the bakers spread Tippin's
made-from-scratch strawberry glaze
in the bottom of the pie crust.
They weigh out a full 30 ounces
of strawberries for each pie.
The bakers arrange the strawberries inside the
crust with the tip of the strawberry pointing up.
Bakers pour more strawberry glaze
on top to coat the strawberries.
Finally, they pipe made-from-scratch whipped
cream around the edges of the pie in swirls.
Pie packaging
A lot of bakeries are using paperboard boxes for pie packaging, which
may appear more sustainable, but Tippin's has found the coatings
applied to the paperboard render it unrecyclable, according to Antrup.
" Our current PET packaging is recyclable and reseals easily providing
additional days of shelf life for our pies, so we're happy about that, "
he said. " We need for the recycling industry to continue to grow and
become more widely useful and accessible. We will continue to focus
on sustainability because our collective future depends on it. "
Gardner Pie has been looking at Innovations that will help " stretch
A HAPPY ACCIDENT
One of Tippin's newest pie flavors - Chocolate Banana Cream - was inspired by a " happy
accident. " " We were testing some new equipment at our bakery and ran some of our
chocolate cream through the same equipment that had just made Banana Cream pies,
without cleaning in between, " Antrup says. " We were delighted by the flavor combination,
and it inspired us to create a new pie! We're offering this as one of our Featured Pies this
year, designed to be available for a limited time only for our in-store bakery partners. "
supermarketperimeter.com
AUGUST 2021 - 29
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
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