Supermarket Perimeter - August 2021 - 30

Bakery: Holiday Pies
PROFITABLE PAIRINGS
Must-have pairings can help your supermarket increase sales, according to Gardner Pie.
Beer and pies
Pie and Coffee
Stout + Pina Colada
IPA + Pumpkin
Porter + Cherry Lime
Pilsner + Red Raspberry
Lager + Apple Crisp
Extra Dark Roast + Apple Cinnamon
Dark Roast + Pumpkin
Medium Roast + Pecan
Light Roast + Blueberry
Pie and Ice Cream
Vanilla Bean + Peach
Chocolate Chunk + Cherry
Cookie Dough + Pecan
Superman + Very Berry
Moose Tracks + Apple
see how we can expand the
category and generate YOY
increases in the 4-6% range. "
Tom Cavanaugh, Gardner Pie
the definition of pies, " meaning how can they take the category beyond
a simple slice of pie for dessert.
" We also have been looking to capture the hearts and minds of the
younger generation, " Cavanaugh said. " Most of our efforts revolve
around merchandising and communication. The only limits we see are
with our customers' imagination. "
In the premium pie category, Gardner Pie continues to witness
strong sales.
" We are comparing sales to both 2020 and 2019, given the COVID
environment we experienced. In both instances we are experiencing
increases greater than the industry norms, " Cavanaugh said. " Any
positives can be found in the opening up of our economy, and pent-up
demand for larger gatherings. This environment is certainly conducive
to increased sales of desserts / treats. "
The pie category has seen year-over-year growth of approximately
2% -- " forever, " he added. " Our primary goal is to see how we can
expand the category and generate YOY increases in the 4-6% range.
Quality, creativity, innovation and speaking our customers language is
our focus. "
30 - AUGUST 2021
Supply and demand
It's been an interesting year for pie sales, to say the least, points out
Antrup of Tippin's Gourmet Pies. For some people, the pandemic meant
more baking at home, so pie sales did take a dip in the middle of 2020,
he explains.
" We also had some supply and production issues that made it difficult
to keep our pies in stock, so we focused on our best-selling pies to
get through the 2020 holidays, " Antrup said. " In 2021, we are back at
full production capacity, and we are seeing positive signs for pie sales
growth as people return to gathering with family and friends. Pies are
made for sharing, and it's an honor to have Tippin's Pies included in
those gatherings. "
Tippin's is also a firm believer that pies sell year-round, not just during
the holidays.
" If a retailer thinks pies sell only at the holidays, they miss out on 6+
percent of total bakery sales that can occur from offering pie year-round, "
Antrup said. " We have retailers in several of our core markets whose pie
sales as a percentage of total ISB are well into the double digits. Really
great pies can set their bakeries apart, every day of the year. "
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Our primary goal is to
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
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Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
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Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
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