Supermarket Perimeter - August 2021 - 33

FROM INDULGENT AND HEALTHIER
TO SWEET AND SAVORY, pastries
offer a sweet goods profile that's a
delicious driver of product innovation.
In one tidy package, pastries can
encapsulate experiential essences and
cultural influences while welcoming
elements of playfulness, exploration
" Instore bakeries can highlight this focus on natural, minimal
ingredients through marketing both in-store and digitally online. "
Vincent Barcelona, director of sales - national accounts and culinary,
and nostalgia in one delicious bite.
" By highlighting authenticity,
cross-selling with breakfast, brunch
and snacking occasion products,
and clever merchandising you can
capitalize on shoppers' desires to
try new experiences, " said Paul
Baker, founder, St. Pierre Bakery,
Manchester, U.K.
St. Pierre Groupe offers individually wrapped Butter croissants
and Chocolate croissants and its Bakery 6 Chocolate and Hazelnut
Rolled Crepes are now available at Walmart. Baker shared that 40%
of U.S. shoppers are spending more on food shopping with 48%
actively looking to recreate restaurant dishes at home. While updated
formulations, boasting natural ingredients and clean-label profiles give
consumers even more reasons to indulge throughout the day.
With no shortage of food trends to choose from, pastries offer bakers
the perfect vehicle for upscale indulgence and innovation. Filled with
milk-based and liquor-flavored creams, and/or studded with nuts and
chocolate, pastries offer bakers a range of opportunities. Possibilities
include infusions of flavorful glazes and powders and on-trend, notjust-for-dessert
savory options filled with goat cheeses, aromatics
and greens.
Better-for-you
Although pastries are largely thought of as indulgent in nature, these
products can also find a niche within the better-for-you category with
the use of natural, real and fresh ingredients. For example, the use of
functional ingredients can support increasing consumer desire for
comforting foods that support health and wellness. This could include
swaps such as doughs featuring whole grains, nuts and seeds and
fermented ingredients that offer a halo of health.
" Our customers are always looking for ways to respond to consumer
requests for those healthier options without sacrificing taste, " said Raoul
Dexters, general manager USA, Vandemoortele USA. " Many of our most
popular pastries are clean label and that certainly speaks to the quality
of the ingredients we are using. "
New York-based Vandemoortele USA offers clean-label authentic
European baked goods such as filled and unfilled croissants, Danishes
and mini-sized items through its Banquet D'Or line. The company's
freezer-to-oven Bake-Up technology does not require a trained baker
throughout the day to meet demand and to produce authentic, cleanlabel
results.
" Made in-house products with a minimal amount of ingredients
can become a selling point that resonates with consumers, " said Eric
Richard, industry relations coordinator, IDDBA, Madison, Wis.
AUGUST 2021 - 33
Stratus Foods, Memphis, cited strong presence of better-for-you
ingredients in the pastry category including mixed berries (blueberries,
strawberries and raspberries) on light lemon citrus custard tarts, mango
and tropical fruits and rhubarb, and callouts of " flourless " in the pastry
description.
Responsible indulgence is further encouraged by employing oneto-two
bite mini sizes, which negate guilt when having more than one.
Stratus Foods' bakery shortenings help bakers ensure the delivery of
appearance, flavor and texture in products, which achieve their finished
form in a different bake process, said Roger Daniels, vice president
research, development, innovation and quality, Stratus Foods.
Influential media
The buzz around innovative pastries is further enabled by increasing
exposure to social media and its various influencers. Consumers
hungry for different flavors and textures are welcoming traditional
and experimental influences from bakers, chefs and culinary experts
from around the world. These social media influences and viral
communications help spread the word and link people and ideas
together. Constant exposure offers consumers information about a
multitude of new flavors, textures and innovative product ideas.
The voracious consumption of online everything is further intensified
by the trend to " experience more. " After months of lockdown,
consumers are actively searching for the new, sharing what they've
heard about from friends, family and influencers with other social
connections. An ongoing desire to shake things up is ushering in
increased interest in culinary travel adventures as a substitute until it's
possible to physically experience new cultures in-person.
Culinary wanderlust is also seeding inspiration through pastries
featuring exotic offerings of ube, or Filipino yam, adzuki beans, native
nuts and seeds, custards and flans, fresh seasonal fruits and regional
flavors. Barcelona observed these more adventurous eaters are more
likely to reside in more densely populated big cities and their suburbs,
while those living in rural areas tend to know what they like and
stick to it.

Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
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Supermarket Perimeter - August 2021 - 11
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Supermarket Perimeter - August 2021 - 13
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Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
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