Supermarket Perimeter - August 2021 - 36

Deli
Condiments
& dressings
BY EMILY PARK
AS SUPERMARKETS HEIGHTEN THE FOCUS on convenience with
a host of prepared and ready-to-eat meal solutions, condiments and
dressings are becoming a staple for the instore deli.
" Supermarkets have now become a destination
for more than just 'food shopping' but instead, they
have significantly evolved and have become more
convenience focused, developing popular pre-packaged
grab and go items from soups, salads and sandwiches
to sushi and hot bars, " said Deborah Sidney, senior
brand manager for Linden, NJ-based Walden Farms.
" Consumers look for a wide array of condiments/
dressings merchandised in these areas to use
and try new items; this ultimately builds shopper
engagement and increases trial and shelf take away. "
As the last year has pushed more consumers
to eat in the home, the refrigerated salad dressing
category saw double digit growth of 11.7% in the 52
weeks leading up to April 18, 2021, and hit a record
setting $500 million in sales, said Chris Blanford,
Sandpoint, Idaho-based Litehouse Foods' vice
president.
" This growth can be attributed to a rise in
at-home meal consumption where consumers
are using dressings for a variety of occasions
36 - AUGUST 2021
throughout the day, " Blanford said. " There are opportunities to cross
merchandise throughout the store, including the deli department
where our dressings are a delicious pairing for pizza, wings,
sandwiches and more. Because of their versatility, our refrigerated
dressings are great for cross merchandising across different
refrigerated retail departments. "
Classic and ethnic flavors take the floor
As with many categories over the last year, classic and familiar flavors
took up the largest basket share in the condiment and dressing
segments over the last year. For Litehouse Foods, the company's Ranch,
Blue Cheese and Caesar refrigerated dressings saw the biggest increase
in 2020.
Late last year, Litehouse debuted two new flavors: Hatch Chile Ranch
and Sesame Miso.
" Flavored Ranch dressings, like Jalapeno Ranch and our new Hatch
Chile Ranch, are a top performer in the refrigerated salad dressing
category, and address consumer demand for a classic flavor with a
twist, " said Blanford. " Asian flavors have seen nearly a 10% growth in
the natural condiments, dressing and marinade category (Technomic
2018 & 2019 l SPINS Total US Attribute Study May 2020). We developed
Sesame Miso to provide consumers with a versatile product in a trendforward
flavor that can be used a variety of ways, including as a dip for
pot stickers and egg rolls or as a marinade for salmon and chicken. "
supermarketperimeter.com
WALDEN FARMS, MARIE'S, LITEHOUSE
http://www.supermarketperimeter.com

Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
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Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
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Supermarket Perimeter - August 2021 - 23
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Supermarket Perimeter - August 2021 - 36
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