Supermarket Perimeter - August 2021 - 37

For Walden Farms, Sidney said the company's
Thousand Island, Honey Dijon, Ranch, Raspberry
Vinaigrette and Chipotle Ranch are among top selling
dressings. Walden Farms' Original and Thick & Spicy
Barbecue Sauces are also top sellers for consumers
looking for bold taste.
" Walden Farms dressings are perfect paired with
sandwich types like Thousand Island or Russian for a
Reuben, Bacon Ranch or Creamy Bacon is delicious
drizzled on a turkey sandwich or wrap and our
Balsamic Vinaigrette is delicious on a grilled
chicken sandwich with roasted peppers and fresh
mozzarella, " said Sidney. " In the prepared foods
section, Walden Farms Honey Dijon, Blue Cheese
and Ranch partner with wings and chicken
nuggets and are ideal for crudité platters. "
A focus on healthy
Post-pandemic, Sidney said Walden Farms is seeing
strong product sales as people are getting back to their routines,
focused on their health and wellness goals and losing extra weight they
may have gained during the lockdown period.
" Both Vegan and Keto friendly options along with Carb Free and
Calorie Free attributes appear to be resonating more with consumers
over the past year as they continue to manage their health and wellness
goals through lifestyle diet trends and looking for better-for-you
options, " she said.
Walden Farms offers a full line of specialty condiments and food
enhancers free from artificial flavors and dyes, and made with real
vegetables, fruit fibers and ingredients. With zero calories, zero net
carbs, zero sugar and zero fat, the dressings appeal to all types of
consumers - those who don't want to waste their calories on high fat
dressings and condiments, or who follow a vegan, gluten-free or keto
diet. They also resonate with people living a healthy lifestyle or looking
to manage weight or control diabetes.
Blanford noted that consumers are increasingly seeking out
products with claims like " no added sugar " and " no additives or artificial
preservatives, " which has driven the release of Litehouse's latest
products:
· Green Garden branded plant-based dressings, dips and mayos that
are non-GMO, vegan and gluten-free.
· Litehouse Purely Balanced - a Greek yogurt-based refrigerated salad
dressing that is an ideal choice for consumers trying to meet specific
dietary needs with 45 calories per serving, 0g of added sugar and
no artificial colors, flavors, preservatives or sweeteners, while still
delivering on great taste and high quality.
Blanford encourages retailers to give customers ideas for healthy
meal options through cross-merchandising.
" Being able to show versatility and usage occasions can help increase
purchase intent. Retailers should consider creating a secondary display
as a one-stop shop that pairs condiments or dressings with other
related products, " he said. " For example, creating a date night at-home
display with dressings, fresh produce, a protein and dessert can help
inspire ideas and increase basket size. "
supermarketperimeter.com
MARIE'S REFRIGERATED SALAD DRESSINGS
is rolling out a new line of plant-based dressings
for sale in four classic flavors with a twist:
* Creamy Dill Ranch
* Smoked Black
Pepper Caesar
* Meyer Lemon Basil
* Sesame Ginger
Vinaigrette
Q&A with Heba Armand, Ventura Foods' director of
retail marketing, on Marie's new Plant-Based line:
Supermarket Perimeter: How did you decide to launch
a line of plant-based dressings?
Heba Armand: At Ventura, we have a strong ability to
understand consumer insights and follow trends, and we
have a really strong R&D team that can translate those
trends into actual products. Plant-based is not only a
growing trend, but it's a category that's become really
sustainable over the past several years. We saw a huge
opportunity specifically for plant-based refrigerated
salad dressings. It's an underpenetrated market.
SP: How do you translate the Marie's brand
into plant-based?
Armand: We went back to our consumer insights and
found that consumers expect Marie's dressings to
be indulgent, creamy dressings. We wanted to make
sure we started with that - a good, quality indulgent
dressing, something Marie's could really own. The
consumer perception is often that when it's plant-based,
it doesn't taste as good. These are delicious dressings
that just happen to be plant -based.
SP: Who is the target audience for your
plant-based dressings?
Armand: When people think plant-based they think
about " what's healthy for me, " but the cool thing about
this is that it's not for a niche group of people who
are trying to be healthy. More and more people are
becoming flexitarians. This fits really nicely with that. It's
for people who want to incorporate more plant-based
foods into their diet, but they don't want to become
vegan. This is not a fad, it's not short-term. Looking at
other plant-based categories in grocery, we're seeing
long-term systemic growth, so I'm excited that we're
bringing something that's delivering on really good taste.
AUGUST 2021 - 37
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
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Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
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