Supermarket Perimeter - August 2021 - 47

While sous vide products saw increases in sales during the pandemic
at many supermarkets, it's still important for retailers to draw attention
to them on the shelves so that consumers who haven't tried them
before will check them out.
" Instead of focusing on calling it 'sous vide,' we recommend retailers
market the quality and convenience, as well as how easy it is to reheat
the products, " Blumenfeld said. " Consumer ease-of-use is key to the
success of these products. "
Duffy recommends utilizing signs that say things like, " just like your
favorite restaurant, " " cook like a chef " or " less waste and more flavor " to
draw attention to the sous vide products at the store.
The Agriculture and Horticulture Development Board recently
released data that showed in the sous vide category, lamb and pork
showed impressive year-on-year increases.
" Beef has seen slight declines highlighting an opportunity to push
further, " the report noted. " Key for sous vide is tactical support. Around a
third of sous vide volumes are sold on promotion. During the pandemic,
meal deal promotions were scaled back but Y for X deals remained just
as important for the category as previous years. "
Now that people are heading back to work and won't have the time
to cook that they may have had over the past 18 months, it's a good
bet that sous vide products will only continue to rise in popularity as
consumers realize they can get great flavor in their meat and poultry in
a convenient way.
honest
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AUGUST 2021 - 47
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
Supermarket Perimeter - August 2021 - 43
Supermarket Perimeter - August 2021 - 44
Supermarket Perimeter - August 2021 - 45
Supermarket Perimeter - August 2021 - 46
Supermarket Perimeter - August 2021 - 47
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Supermarket Perimeter - August 2021 - 49
Supermarket Perimeter - August 2021 - 50
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Supermarket Perimeter - August 2021 - 62
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Supermarket Perimeter - August 2021 - 75
Supermarket Perimeter - August 2021 - 76
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