Supermarket Perimeter - August 2021 - 48

school
Back to
BY ANDY NELSON
THIS AUGUST AND SEPTEMBER, many US schoolchildren will return
to classrooms for the first time in over a year.
For growers and marketers of fresh fruits and vegetables, that
will mean meeting a lot of pent-up demand for healthy lunchbox
alternatives, as parents seek to get their kids' lives back to normal. And
post-COVID, staying healthy will be more important than ever, and
produce will play a crucial role.
The Orlando-based Healthy Family Project, the umbrella organization
for Produce for Kids, has two initiatives on tap for back-to-school, said
Amanda Keefer, the organization's managing director.
The first is an instore campaign at all Stop & Shop locations. Five
produce suppliers are already signed up for the promotion, Stop & Shop
dietitians will give presentations on TV and the retailer will also feature
recipes and other information on its website.
Stop & Shop shoppers will also find the Produce for Kids and Feeding
America logos with QR codes alongside produce partners throughout
48 - AUGUST 2021
the campaign, which is set for Aug. 20 - Sept. 30.
The QR codes will take shoppers to a Produce for Kids landing page
on www.StopandShop.com featuring a downloadable e-Cookbook
featuring produce partners in back-to-school centric recipes. A
Facebook Live cooking class will be held on Sept. 8 on the Healthy
Family Project Facebook page showcasing fun ways to include partners
in easy weeknight meals. Produce partners for the Stop & Shop
campaign will be making a donation impacting the Feeding America
food banks in the Stop & Shop market area.
It will be the first post-pandemic instore program for the Healthy
Family Project -and, as a result, much anticipated.
" What keeps us afloat are the retail programs we run, " Keefer said.
That said, one silver lining of the pandemic was it forced more
traditional retailers to pick up their digital games, she said.
" A lot of them are now coming to us wanting to do Facebook Live
cooking classes " and other digital content.
supermarketperimeter.com
HEALTHY FAMILY PROJECT, SUNKIST
http://www.StopandShop.com http://www.supermarketperimeter.com

Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
Supermarket Perimeter - August 2021 - 43
Supermarket Perimeter - August 2021 - 44
Supermarket Perimeter - August 2021 - 45
Supermarket Perimeter - August 2021 - 46
Supermarket Perimeter - August 2021 - 47
Supermarket Perimeter - August 2021 - 48
Supermarket Perimeter - August 2021 - 49
Supermarket Perimeter - August 2021 - 50
Supermarket Perimeter - August 2021 - 51
Supermarket Perimeter - August 2021 - 52
Supermarket Perimeter - August 2021 - 53
Supermarket Perimeter - August 2021 - 54
Supermarket Perimeter - August 2021 - 55
Supermarket Perimeter - August 2021 - 56
Supermarket Perimeter - August 2021 - 57
Supermarket Perimeter - August 2021 - 58
Supermarket Perimeter - August 2021 - 59
Supermarket Perimeter - August 2021 - 60
Supermarket Perimeter - August 2021 - 61
Supermarket Perimeter - August 2021 - 62
Supermarket Perimeter - August 2021 - 63
Supermarket Perimeter - August 2021 - 64
Supermarket Perimeter - August 2021 - 65
Supermarket Perimeter - August 2021 - 66
Supermarket Perimeter - August 2021 - 67
Supermarket Perimeter - August 2021 - 68
Supermarket Perimeter - August 2021 - 69
Supermarket Perimeter - August 2021 - 70
Supermarket Perimeter - August 2021 - 71
Supermarket Perimeter - August 2021 - 72
Supermarket Perimeter - August 2021 - 73
Supermarket Perimeter - August 2021 - 74
Supermarket Perimeter - August 2021 - 75
Supermarket Perimeter - August 2021 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com