Supermarket Perimeter - August 2021 - 50

Produce: Back to school
As one of the first time frames in 2021 that will
resemble a pre-pandemic world, both parents and children
anticipate returning to both their offices and schools. This
will create a lot of opportunities for brands and retailers
to reconnect with this important consumer segment. "
TJ Wilson, Oppy
Opportunities to reconnect
With school returning to at least some kind of normal this fall, expect to
see a lot of companies focusing in on back-to-school with promotions
and increased marketing efforts, said TJ Wilson, brand and key account
manager for Vancouver, B.C.-base Oppy.
" As one of the first timeframes in 2021 that will resemble a prepandemic
world, both parents and children anticipate returning to
both their offices and schools, " Wilson said. " This will create a lot of
opportunities for brands and retailers to reconnect with this important
consumer segment during such a pivotal and historical promotional
time frame. "
Oppy's own back-to-school efforts will lean on the company's
portfolio of Ocean Spray fresh produce offerings, showing consumers
what Wilson calls a " new school way " to enjoy the iconic brand.
With a full lineup of Ocean Spray-branded berries, grapes, and
summer citrus offerings, Oppy is well-positioned, Wilson said, to
support retailers' back-to-school promotions with products that are
perfect for building healthy lunches and snacks for all ages.
" Both August and September are months where our farms are
producing strong volumes across all three Ocean Spray fresh
categories, " he said. " This will provide retailers an opportunity to feature
a well-known and trusted brand in their ads as well as instore to drive
incremental sales dollars during a key shopping event. "
To get their back-to-school messages across, Oppy will focus even
more on connecting with consumers through digital platforms, and
Wilson expects other shippers, marketers and retailers to do the same.
During the pandemic, e-commerce sales of fresh produce saw
unprecedented growth, and Wilson doesn't expect that to change once
the pandemic is finally in the rearview mirror.
" Now more than ever, it's pivotal for brands to continue developing
relationships with consumers across the various digital touch points
and defining a hybrid marketing strategy that can be effective with both
consumers shopping in brick and mortar locations as well as driving
conversion within the e-commerce space. "
50 - AUGUST 2021
Back-to-school is " pivotal " for Oppy, Wilson said. It gives the company
the opportunity to showcase a wide variety of its products during peak
production, and to spotlight not only Ocean Spray but also other bluechip
brands Envy and Jazz (apples), and Zespri (kiwifruit).
" We're not only able to serve as a customer's one-stop-shop for their
back-to-school produce needs, but we're also able to work closely
with them to curate their promotional assortments, " Wilson said. " By
allowing them to differentiate their stores from the competition with
flavorful and highlight sought-after products, they will deliver exactly
what consumers need as they return to their pre-pandemic routines. "
During COVID, the interest in foods that boost immune systems and
have other health benefits, and parents will no doubt have that in mind
when they send their kids back to in-person school this fall.
supermarketperimeter.com
A trusted brand
like Ocean Spray
helps Oppy market
to parents for
back-to-school.
OPPY
http://www.supermarketperimeter.com

Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
Supermarket Perimeter - August 2021 - 43
Supermarket Perimeter - August 2021 - 44
Supermarket Perimeter - August 2021 - 45
Supermarket Perimeter - August 2021 - 46
Supermarket Perimeter - August 2021 - 47
Supermarket Perimeter - August 2021 - 48
Supermarket Perimeter - August 2021 - 49
Supermarket Perimeter - August 2021 - 50
Supermarket Perimeter - August 2021 - 51
Supermarket Perimeter - August 2021 - 52
Supermarket Perimeter - August 2021 - 53
Supermarket Perimeter - August 2021 - 54
Supermarket Perimeter - August 2021 - 55
Supermarket Perimeter - August 2021 - 56
Supermarket Perimeter - August 2021 - 57
Supermarket Perimeter - August 2021 - 58
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Supermarket Perimeter - August 2021 - 60
Supermarket Perimeter - August 2021 - 61
Supermarket Perimeter - August 2021 - 62
Supermarket Perimeter - August 2021 - 63
Supermarket Perimeter - August 2021 - 64
Supermarket Perimeter - August 2021 - 65
Supermarket Perimeter - August 2021 - 66
Supermarket Perimeter - August 2021 - 67
Supermarket Perimeter - August 2021 - 68
Supermarket Perimeter - August 2021 - 69
Supermarket Perimeter - August 2021 - 70
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Supermarket Perimeter - August 2021 - 73
Supermarket Perimeter - August 2021 - 74
Supermarket Perimeter - August 2021 - 75
Supermarket Perimeter - August 2021 - 76
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
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https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
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