Supermarket Perimeter - August 2021 - 56

Seafood
Sustainability
BY ANDY NELSON
Sustainability
is at the center of
Forever Oceans'
brand identity.
CONSUMER INTEREST IN SEAFOOD SUSTAINABILITY was on the rise
before COVID. The pandemic only accelerated that growth, and with
retail seafood sales soaring in the past year-plus, highlighting producers'
sustainability bona fides can yield great results on the bottom line.
With a 27% increase in fresh seafood sales in 2020, retailers have a
real opportunity for maintaining growth in the category by sharing the
stories behind the seafood that they sell, said Jason Heckathorn, CEO of
Gainesville, Va.-based Forever Oceans.
For Forever Oceans, those stories begin with a focus on ease of
preparation and the delicious flavors those preparations can provide for
families, Heckathorn said. The story of the functional benefits of eating
more seafood is another story. For instance, the company's Kahala (a
deep ocean-raised amberjack) has higher Omega 3 content than wildcaught
salmon or tuna.
But the story that's just as if not more important than all of those is
Forever Oceans' sustainability story, which can be encapsulated in one
simple phrase: " preserving the oceans forever. "
" We are unique in the way that we employ technology to assure that
we can raise a better tasting, more nutritious protein that has no impact
on the environment compared to land and near ocean aquaculture, "
Heckathorn said. " We monitor each of our farms constantly for water
purity and protection of the environment, and we are doing this on a
grand scale. With farms that are miles from the shoreline and in the
deep ocean, our fish are healthier, more nutritious, and delicious. "
Anne-Kristine Øen, US director of the Norwegian Seafood Council,
a global leader in sustainable seafood, said consumers continue to pay
more attention to sustainability every year.
According to 2020 International Food Information Council (IFIC)
research cited by Øen, 60% of consumers want to know about their
food's journey.
56 - AUGUST 2021
" Our focus is on preserving this resource for the next generation and
ensuring that our fjords stay healthy. Fish is our heritage and our future,
which is why we focus so much on trust - trust in quality and trust in
sustainability.
Building brand loyalty
Forever Oceans' leadership in sustainability is an important element
for building brand loyalty with today's consumer, Heckathorn added.
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FOREVER OCEANS , GSI, WEYO - STOCK.ADOBE.COM
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
Supermarket Perimeter - August 2021 - 15
Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
Supermarket Perimeter - August 2021 - 22
Supermarket Perimeter - August 2021 - 23
Supermarket Perimeter - August 2021 - 24
Supermarket Perimeter - August 2021 - 25
Supermarket Perimeter - August 2021 - 26
Supermarket Perimeter - August 2021 - 27
Supermarket Perimeter - August 2021 - 28
Supermarket Perimeter - August 2021 - 29
Supermarket Perimeter - August 2021 - 30
Supermarket Perimeter - August 2021 - 31
Supermarket Perimeter - August 2021 - 32
Supermarket Perimeter - August 2021 - 33
Supermarket Perimeter - August 2021 - 34
Supermarket Perimeter - August 2021 - 35
Supermarket Perimeter - August 2021 - 36
Supermarket Perimeter - August 2021 - 37
Supermarket Perimeter - August 2021 - 38
Supermarket Perimeter - August 2021 - 39
Supermarket Perimeter - August 2021 - 40
Supermarket Perimeter - August 2021 - 41
Supermarket Perimeter - August 2021 - 42
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Supermarket Perimeter - August 2021 - 76
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