Supermarket Perimeter - August 2021 - 57

A recent survey conducted after the pandemic found that brand
loyalty is based on how you treat your employees, the environment
and innovation, and Forever Oceans scores extremely well in all these
categories.
" We believe that when we properly tell the Forever Oceans story
through our own efforts and through great retailers who will tell our
story, we will grow a brand loyal following of consumers for decades to
come. This is a big opportunity. "
Digital outreach has been key, Heckathorn said. For more than year,
the company has been cultivating a following of consumers who are
intrigued by its story on social media.
Forever Oceans also has established one of the strongest teams of
culinary advisors in the business, and it's growing. Led by Executive
Chef Mark Allison and Chef Rick Moonen, who is known as the
" Godfather of Sustainable Seafood, " the company's team of more than
two dozen culinary pros are strong messengers of the company's story,
Heckathorn said.
In addition, Forever Oceans' " Ocean-Raised Podcast " is welcoming
other top chefs, such as Chicago's Rick Bayless and David Burke, New
York's Jacques Pepin and New Orleans' Emeril Lagasse to share their
views on sustainable and delicious seafood.
The company is also investing in consumer research to solidify its
message to consumers and to help retailers share the Forever Oceans
story with their customers.
" We are committed to being best-in-class in how we share our story
with consumers, through advertising, influencers and in-store point of
sale merchandising, " Heckathorn said.
One of the things that separates Forever Oceans from its competitors,
Heckathorn said, is the company's commitment to and use of technology.
" We view technology as a solution to sustainability, " he said. " Our
farms, off the coasts of Panama, Brazil, Indonesia, and Hawaii, have
been carefully selected because of water purity. The enclosures are
monitored constantly for the well-being of our Kahala. "
Fish are cared for and fed by robots who monitor the fish in deep
ocean depths. Anchored by barges that are usually unmanned, these
vessels relay data back, in real time, to the company's monitoring
stations and house the food the fish are fed.
Sustainability, by the numbers
* The vast majority (82%) of commercially landed seafood in the
US, and more than half (58%) in Canada is engaged in the MSC
sustainability program, accounting for 4.25 million metric tons of
seafood caught every year.
* Fisheries representing more than 17% of the world's wild marine
catch are currently engaged in its certification program and more
than 18,000 different MSC labelled products are available on
shelves across the globe
* For North American seafood consumers, 58% agreed that in
order to protect the ocean, we have to consume fish and shellfish
only from sustainable sources.
Source: the Marine Stewardship Council
supermarketperimeter.com
Farm-raised salmon:
a sustainability success story
In its recently released 2020 Sustainability Report,
the London-based Global Salmon Initiative (GSI),
which represents 40% of the salmon farming sector,
details the benefits of farm raised salmon.
The report shows progress against key sustainability
metrics for each of GSI's 13 salmon farming member
companies.
Among the findings:
GSI members produced 420,000 tons of
Aquaculture Stewardship Council-certified farmed
salmon in 2020, up from zero in 2013.
* Members reduced the use of marine ingredients in
fish feed, made possible through GSI's leadership
in supporting the accelerated development and
incorporation of novel ingredients (such as algae
oils), continued improvements in feed conversion
ratios and feed formulations, and reducing
lost resources through the use of industry
by-products.
* GSI identified and applied innovative and holistic
approaches to promote optimal fish welfare.
Since 2013, average antibiotic use among GSI
members dropped by 60% and in some cases has
reached zero.
* Farmed salmon is an environmentally conscious
protein choice as it has a low carbon footprint and
is a highly efficient user of raw ingredients. GSI
members continue to innovate across the supply
chain to further improve these measures.
" The question we have to ask ourselves today is how
we can develop a food system that provides the
amount of healthy food we need while not destroying
our planet, " said Sophie Ryan, CEO of the Global
Salmon Initiative. " Salmon farming alone will not be
the answer, but done right, it is definitely part of the
solution. "
AUGUST 2021 - 57
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
Supermarket Perimeter - August 2021 - 12
Supermarket Perimeter - August 2021 - 13
Supermarket Perimeter - August 2021 - 14
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Supermarket Perimeter - August 2021 - 16
Supermarket Perimeter - August 2021 - 17
Supermarket Perimeter - August 2021 - 18
Supermarket Perimeter - August 2021 - 19
Supermarket Perimeter - August 2021 - 20
Supermarket Perimeter - August 2021 - 21
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