Supermarket Perimeter - August 2021 - 67

R&D
back to exactly the way they were
before, said Suzy Badaracco,
president of consultancy
Culinary Tides.
" There is never a return to
'normal,' " she said. " There is only
evolution. "
As the fears around
for better-for-you and better-forthe
planet products. From milk
alternatives to meat analogs,
plant-based products align with
consumers' desire for healthier
and sustainable foods and
beverages. "
Watermelon and pineapple
are among the popular seasonal
fl avors that are garnering more
attention because of their
health properties, Marks-McGee
said. Florals and botanicals
are also trending. In terms of
functional ingredients, elderberry,
mushrooms, adaptogens, and
collagen are making inroads, and
cannabidiol (CBD) infused food
and beverage launches continue
to be popular.
Redefi ning " normal "
Coming out of the pandemic, it's
a myth to think that things will go
the pandemic and the
recession subside, consumer
confi dence builds, she said.
And as confi dence builds,
experimentation returns to food
and beverage development. First
up: hybrids and mashups, which
will lead to food fusions later on.
Ethnic trends, meanwhile, will
be led by travel trends. Where
Americans will be allowed to
travel fi rst will also be where
the latest fl avor trends are going
to come from, Badaracco said.
Politics play into it as well.
Whenever the United States
comes out of a recession,
Badaracco said, there is renewed
focus on health and sustainability.
COVID-19 was a strong voice for
sustainability, but consumers
abandoned it, temporarily, due
to budget stress caused by the
economic downturn. That's
starting to reverse now, she said.
Health-related concerns are
more in the spotlight than usual
because of COVID, Badaracco
said. As the pandemic continues
to recede, immune systemrelated
concerns will fade into
the background somewhat
and be replaced to a perennial
concern: obesity.
Also look for mental health
issues to remain at the forefront,
due to the eff ects on stress, sleep,
anxiety and depression related to
COVID and its lingering eff ects.
Webster expects 2022 to be a
more normal year when it comes
to trends, with what she calls " true
innovation " returning to the fore.
That said, given all of the labor
issues, supply chain disruptions,
price infl ation and lingering
uncertainty about what may
happen in the second half of
2021, she said it makes sense
that operators are playing it a
Novel Flavors - Unfamiliar fl avors pique consumer curiosity
whether from fantasy fl avors, mystery fl avors or getting acquainted
with unfamiliar fl avors in product extensions or
limited-editions. In the US, Kerry suggests
trying out adobo, birthday cake, black garlic,
cardamom, cotton candy, ghost pepper,
hibiscus, lavender, lemongrass, orange blossom,
rose, salted egg, Takoyaki, tamarind and taro.
Consumers are interested in new ways to engage with their food
and beverages that can bring newfound excitement.
Acceptable Sweetness - In the constant
battle between craving sweet treats and
cutting down on sugar consumption,
consumers are increasingly on the
lookout for products that tout
lower sugar, reduced sweetness and
clean-label sugar alternatives. In
the US, consumers are interested
supermarketperimeter.com
in fl avors such as banana, brown
sugar, coconut sugar, dark
chocolate, dates, erythritol, fi g,
honey, jaggery, maple and monk
fruit.
Healthy halo - More than ever
before, consumers are searching out
foods that not only provide an enjoyable taste experience
but also provides health and functional benefi ts. In the
US ingredients that check that box include collagen,
elderfl ower, ginger, ginseng, green coff ee bean
extract, lavender, maca, MCT, mint, plant
protein, probiotics, reishi and turmeric.
That desire for healthier foods has
grown amid the pandemic, as
consumers aim to support
their long-term and shortterm
health.
AUGUST 2021 - 67
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Supermarket Perimeter - August 2021

Table of Contents for the Digital Edition of Supermarket Perimeter - August 2021

Supermarket Perimeter - August 2021 - Intro
Supermarket Perimeter - August 2021 - 1
Supermarket Perimeter - August 2021 - 2
Supermarket Perimeter - August 2021 - 3
Supermarket Perimeter - August 2021 - 4
Supermarket Perimeter - August 2021 - 5
Supermarket Perimeter - August 2021 - 6
Supermarket Perimeter - August 2021 - 7
Supermarket Perimeter - August 2021 - 8
Supermarket Perimeter - August 2021 - 9
Supermarket Perimeter - August 2021 - 10
Supermarket Perimeter - August 2021 - 11
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