Supermarket Perimeter - December 2023 - 14

Bakery
MERCHANDISING
By John Unrein
IN THE BAKERY AISLE, CONVENIENCE AND SUSTAINABILITy are emerging as
more important buzzwords for merchandising strategies for the year ahead.
ADM announced its outlook on the flavor and color trends that will drive product
innovation in 2024. With unapologetic abandon for self-expression coupled with
individual wellness goals top-of-mind for consumers across regions, ADM has
identified four trends that illustrate evolving consumer behaviors and will inspire
memorable moments.
" Color trends, and corresponding flavors, in foods and beverages provide unique
insights into the human condition, revealing how we are responding and adapting
to macro forces far beyond the table, " said Hélène Moeller, vice president of global
product marketing for flavors and colors at ADM. " From focusing on well-being for
themselves and the planet, compounded by concerns for affordability, the color
and flavor trends we identified in this report indicate what foods and beverages
consumers will reach for on product shelves. "
ADM's color and flavor experts identified these themes through a deep dive into
consumer purchasing behavior and trends both online and offline, and across
industries beyond foods and beverages.
" Color is at the epicenter of the food, fashion and content that the world
consumes, " said Moeller. " We also know that flavor trends are dynamic, affected by
cultural events, viral social media phenomena and emerging consumer tastes. "
Puratos' trends to watch
By Brian Amick
Puratos, a leading ingredients
innovator in the bakery, sweet
goods and chocolate industry,
highlighted four industry trends and
consumer preferences at its Taste
Tomorrow 2023 conference.
The " Tech-Inspired " Revolution:
Embracing Innovation
and Craftsmanship
North America's fastest-growing trend
is captivating both consumers and
professionals seeking to harmonize
traditional craftmanship and cuttingedge
technology by using AI-powered
generation and 3D printing.
" Classics Continued " and
" Fusion Flavors "
Puratos research finds that more
than half (69%) of North American
consumers polled are looking
for nostalgic, familiar culinary
experiences, while another 64%
are interested in experimenting
with food presented in new ways.
Convenience
continues to be one
of the major drivers
of ISB purchases.
The " Gut Feeling " Trend:
Demanding gut-friendly
delights for everyday meals
Over three-fourths (76%) of
North American consumers polled
recognize the essential role of
improving gut health for overall
health - from a boost in immunity
to enhanced mental well-being.
Plant Forward: Cultivating
a Greener Indulgence
In North America, 53% of consumers
recognize the positive impact that pantbased
choices have on the environment,
while another 46% believe plant-based
offerings both cater to their wellbeing
and are a healthier choice.
14 - DECEMBER 2023
supermarketperimeter.com
John Unrein - stock.adobe.com, Dawn Foods
http://www.supermarketperimeter.com
Supermarket Perimeter - December 2023

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