Supermarket Perimeter - December 2023 - 15

Consumer trust
Consumer distrust of large food manufacturers will be challenges
for the industry moving forward, a Corbion global survey found. At
Corbion's 2023 Media Day, Jennifer Halliburton, senior manager,
global insights, bakery, and Megan Passman, global insights manager,
highlighted consumers' evolving perceptions around food following
the pandemic. The company surveyed 54 consumers around the
globe across all demographics, including age, family dynamic and
socioeconomic status.
The survey found a loss of trust in large food manufacturers,
especially among North American respondents. Food recalls, a
perceived lack of transparency and a distrust of artificial ingredients
have all contributed to this sentiment.
" Across the globe, there were sentiments that were pretty common
around that loss of trust due to perceived lack of transparency, "
Halliburton said. " Consumers tell us when they don't know what
something is, they don't trust it. "
In North America, clean label products
with ingredients consumers can
understand help alleviate this distrust.
More consumers are seeking natural
products made without artificial
ingredients, chemicals or other unknowns.
Fueling innovation
Dawn Foods, a global bakery ingredients manufacturer and distributor,
takes the science and art of baking to new heights with the grand
opening of the Dawn Seattle Inspiration Hub. This innovative space
signifies the first in a series of U.S. locations created to inspire the
industry and support Dawn's customers.
Located within Dawn's Distribution Center in Fife, Washington, the
Inspiration Hub is another example of Dawn's unwavering commitment
to providing customers with the insights, inspiration, and bakery
expertise they seek to help them achieve their business goals and
growth aspirations.
" The new Seattle Inspiration Hub serves as a space for bakery
business owners and operators to learn, draw inspiration, and work
closely with Dawn's bakery experts to develop profitable offerings for
their customers, " said John Schmitz, president, Dawn North America.
" Our collaborative approach reinforces our commitment to empowering
our customers and further strengthening our partnerships with them. "
The Dawn Seattle Inspiration Hub is equipped with state-of-the-art
baking equipment, allowing Dawn's bakery experts to recreate realworld
bakery environments, showcase new product application ideas,
spark innovation, and craft modern twists on beloved classics. Dawn
experts will also use the space to help customers explore seasonal
products and their diverse applications, all with a single goal: to inspire
bakers and support their growth.
supermarketperimeter.com
DECEMBER 2023 - 15
Dessert simplicity
T. Hasegawa USA is forecasting consumer preferences in packaged
foods, beverages, and foodservice menus., with its latest " Flavor Flash "
report on flavor trends in desserts and confections.
For one, simplicity and familiarity are key for desserts and
confections. Standing out in a crowded marketplace means building
on classics, not strictly focusing on indulgence and innovation. Mintel
research reveals that 44% of consumers consider the best desserts are
the simplest, indicating that simple does not mean basic or boring, but
rather reliable and trusted, perhaps with an occasional twist for interest.
Dessert indulgence is about more than flavor alone. According to
Mintel research, 48% of people say that texture is an important part of
the overall experience of eating desserts. Brands looking to enhance
indulgence can layer flavors and textures to help products stand out in a
saturated market. More than 39% of consumers are interested in unique
flavor pairings withing the dessert category.
Women are an ideal target market for desserts and confections.
Not only are women the biggest consumers of most desserts and
confections, they're also the most open to innovation in new flavors.
Reaching women in this category doesn't require hitting every mark,
but rather picking a few key areas and doing it really well to stand out.
Dawn's new Inspiration
Hub in Seattle is the
first in a series of such
facilities nationwide.
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Supermarket Perimeter - December 2023

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