Supermarket Perimeter - February 2022 - 10

brand's hot bar, cold salad bar and grab-and-go offerings.
In addition, Whole Foods offers Good Catch plant-based deli-style
tuna salad by the pound in the prepared food sections at select stores.
Expect to see flexitarianism stick around, Marks-McGee said -though
it may go a different name or names.
" I think flexitarianism is here to stay. However, the term " flexitarian " is
the en vogue buzzword and I think the term may evolve. "
Going mainstream
New research from Chicago-based ADM shows that a flexitarian
approach to eating has become mainstream as consumers look to
functional, wholesome, plant-based nutrition to support healthy,
environmentally friendlier lifestyles.
Alternative proteins are likely to account for 11% of the total protein
market in 2035, ADM said, driven primarily by Covid, which has
accelerated interest in plant-based as a healthforward
alternative for consumers who are
paying attention to their body's nutritional needs.
Plant-based lifestyles, clean and transparent
sourcing, and sustainable goodness are among
the eight trends ADM sees fueling current and
future global growth - and flexitarianism will
play a central role in it.
Drawing on research from its Outside Voice
consumer insights platform, the company's
top trends for 2022 point the way for ADM's
innovation, renovation and development
platforms, the company said.
" Consumers today continue to navigate a
tumultuous environment that has uprooted every
aspect of their lives, " said Brad Schwan, vice
president of category marketing at ADM. " This
2nd only to Mediterranean
As usual, the Mediterranean Diet was
chosen the best diet of the year by US
News. (It's won five years in a row).
What didn't get as much press was the
runner-up: The Flexitarian Diet, which tied
with The DASH Diet for the No. 2 spot.
Flexitarian is a marriage of two words:
flexible and vegetarian, according to US
News. The term was coined more than a
decade ago by registered dietitian Dawn
Jackson Blatner in her 2009 book " The
Flexitarian Diet: The Mostly Vegetarian
Way to Lose Weight, Be Healthier, Prevent
Disease and Add Years to Your Life. "
" Blatner says you don't have to eliminate
meat completely to reap the health
benefits associated with vegetarianism -
you can be a vegetarian most of the time,
but still enjoy a burger or steak when the
urge hits, " according to US News.
10 - FEBRUARY 2022
supermarketperimeter.com
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Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
Supermarket Perimeter - February 2022 - 9
Supermarket Perimeter - February 2022 - 10
Supermarket Perimeter - February 2022 - 11
Supermarket Perimeter - February 2022 - 12
Supermarket Perimeter - February 2022 - 13
Supermarket Perimeter - February 2022 - 14
Supermarket Perimeter - February 2022 - 15
Supermarket Perimeter - February 2022 - 16
Supermarket Perimeter - February 2022 - 17
Supermarket Perimeter - February 2022 - 18
Supermarket Perimeter - February 2022 - 19
Supermarket Perimeter - February 2022 - 20
Supermarket Perimeter - February 2022 - 21
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