Supermarket Perimeter - February 2022 - 24

Soups
BY ANDY NELSON
LYNN, MASS.-BASED KETTLE CUISINE'S MARKETSIDE KICKIN'
CHICKEN CHOWDER is new to Wal-Mart instore delis, and it's catching
on quickly with the retailer's customers, said Mike Seeger, Kettle
Cuisine's vice president of sales.
" It brings a special surprise to the standard chicken noodle soup, "
Seeger said. " We use fresh chicken, raised without the use of antibiotics,
and real cream and heaty potatoes for a creamy indulgent chowder. "
The " kickin' " comes courtesy of roasted poblanos and chili powder.
The soup has been nominated for best new item at the Private Label
Manufacturer Association awards show, Seeger said.
Based on feedback Kettle Cuisine has received thus far, customers
like that the new offering is " on trend and exciting, " he added, without
forfeiting quality.
" We continue to source premium, real ingredients and create each
recipe using time-honored cooking techniques, " he said.
The pandemic has been tough on hot soup offerings instore, but
Kettle Cuisine has seen several of its customers bounce back nicely.
One of the company's retail partners in the Northeast, for instance,
has actually been able to expand its hot soup bars, using it as a way
for consumers to vote with their palette on whether an item should
become a full-time item in the deli section.
COVID has not increased the number of Kettle Cuisine soups
being sold packaged in the deli/prepared sections of supermarkets,
Seeger said.
In fact, the opposite is often the case - the pandemic has really let
retailers know which items to keep and which items to prune.
COVID or no COVID, the soup category is a strong one in deli/
prepared, Seeger said, and Kettle Cuisine looks forward to more growth
and innovation.
" I think soups here to stay whether it's pre or post pandemic, " he said.
" With continued innovation, consumers will continue to seek healthy
foods that taste great. "
Kettle Cuisine is working with its retailers to continue with the
mindset of " business as usual, " even if the definition of usual keeps
changing, Seeger said.
" Making fresh soup available day in and day out will always be the
way the good retailers separate themselves from the rest of the pack. "
The latest from
Kettle Cuisine is a
new take on chicken
noodle soup.
Soupergirl chosen by Kroger program promoting local
Washington, D.C.-based Soupergirl, which makes fresh soups sold in
grocery instore delis and other channels, was named one of retail giant
Kroger's Go Fresh & Local Supplier Accelerator program winners.
" Kroger's Go Fresh & Local Supplier Accelerator has allowed us to
identify additional growers, producers, and suppliers across regions,
categories, and verticals - helping us diversify our product offering and
our supplier relationships and create new ways for small businesses to
partner with the largest grocer in America, " said Stuart Aitken, Kroger's
chief merchant and marketing officer. " Just last year, Kroger invested
$4.1 billion in diverse suppliers - a 21% increase versus the previous
year - and we aim to scale that number to $10 billion by 2030. This
24 - FEBRUARY 2022
supermarketperimeter.com
KETTLE CUISINE, SOUPERGIRL, CAMPBELL'S
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Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
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