Supermarket Perimeter - February 2022 - 25

Deli
THE BIG COMEBACK
by Keith Nunes
The primary goal of Camden, N.J.-based Campbell Soup
Co.'s soup 2.0 strategy is simple - keep as many new
users in the category as possible. From fiscal 2015 to 2019,
Campbell's soup sales were in decline and had a four-year
compound annual growth rate (CAGR) of minus 2%.
Between fiscal 2019 and 2021,
the soup business CAGR surged
to 6%, according to the company.
" In terms of soup, the category is stronger, more
relevant and healthier than it's been in a long time, " said
Christopher Foley, president of Campbell's Meals &
Beverages business unit. " In home, soup occasions total 92
million each week with 22 million of these soup occasions
coming from millennial households. Younger users are
discovering the versatility of soup and are more likely to eat
soup in between meal occasions throughout the day. "
The key tailwind supporting the company's " soup 2.0 "
strategy is at-home eating. The market researcher Gartner
is forecasting that 53% of the US workforce will be working
remotely in 2022, the company said.
Strategies management plans to employ to continue
growing the soup business include modernizing the
portfolio, broadening its strength and accelerating
innovation. Foley identified cooking as an opportunity for
modernization.
year's inaugural cohort is an intentional and impactful step toward
achieving that bold goal.
Soupergirl sells readymade heat-and-eat soups, chilis and gazpacho
made from farm fresh local produce by a women-owned business.
" Soupergirl believes in real, responsible food, supports local farming,
fights food waste, and cooks healthfully - so the planet, the consumer,
the community and the farmers win, " according to the company.
Kroger will launch Soupergirl's products on its shelves in the first
quarter of 2022. Additionally, Soupergirl and the other companies
chosen for the accelerator program will receive business development
coaching and collaboration opportunities to expand their businesses.
supermarketperimeter.com
FEBRUARY 2022 - 25
" Soup is such a great catalyst for simple meals, and we
have seen significant growth in this space, " he
said. " So, whether it's adding healthier or
more convenient forms or expanding our
Pacific brands to bring organic or plantbased
options, we see many ways to
grow relevance and keep refreshing the
cooking experience. "
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Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
Supermarket Perimeter - February 2022 - 9
Supermarket Perimeter - February 2022 - 10
Supermarket Perimeter - February 2022 - 11
Supermarket Perimeter - February 2022 - 12
Supermarket Perimeter - February 2022 - 13
Supermarket Perimeter - February 2022 - 14
Supermarket Perimeter - February 2022 - 15
Supermarket Perimeter - February 2022 - 16
Supermarket Perimeter - February 2022 - 17
Supermarket Perimeter - February 2022 - 18
Supermarket Perimeter - February 2022 - 19
Supermarket Perimeter - February 2022 - 20
Supermarket Perimeter - February 2022 - 21
Supermarket Perimeter - February 2022 - 22
Supermarket Perimeter - February 2022 - 23
Supermarket Perimeter - February 2022 - 24
Supermarket Perimeter - February 2022 - 25
Supermarket Perimeter - February 2022 - 26
Supermarket Perimeter - February 2022 - 27
Supermarket Perimeter - February 2022 - 28
Supermarket Perimeter - February 2022 - 29
Supermarket Perimeter - February 2022 - 30
Supermarket Perimeter - February 2022 - 31
Supermarket Perimeter - February 2022 - 32
Supermarket Perimeter - February 2022 - 33
Supermarket Perimeter - February 2022 - 34
Supermarket Perimeter - February 2022 - 35
Supermarket Perimeter - February 2022 - 36
Supermarket Perimeter - February 2022 - 37
Supermarket Perimeter - February 2022 - 38
Supermarket Perimeter - February 2022 - 39
Supermarket Perimeter - February 2022 - 40
Supermarket Perimeter - February 2022 - 41
Supermarket Perimeter - February 2022 - 42
Supermarket Perimeter - February 2022 - 43
Supermarket Perimeter - February 2022 - 44
Supermarket Perimeter - February 2022 - 45
Supermarket Perimeter - February 2022 - 46
Supermarket Perimeter - February 2022 - 47
Supermarket Perimeter - February 2022 - 48
Supermarket Perimeter - February 2022 - 49
Supermarket Perimeter - February 2022 - 50
Supermarket Perimeter - February 2022 - 51
Supermarket Perimeter - February 2022 - 52
Supermarket Perimeter - February 2022 - 53
Supermarket Perimeter - February 2022 - 54
Supermarket Perimeter - February 2022 - 55
Supermarket Perimeter - February 2022 - 56
Supermarket Perimeter - February 2022 - 57
Supermarket Perimeter - February 2022 - 58
Supermarket Perimeter - February 2022 - 59
Supermarket Perimeter - February 2022 - 60
Supermarket Perimeter - February 2022 - 61
Supermarket Perimeter - February 2022 - 62
Supermarket Perimeter - February 2022 - 63
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Supermarket Perimeter - February 2022 - 66
Supermarket Perimeter - February 2022 - 67
Supermarket Perimeter - February 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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