Supermarket Perimeter - February 2022 - 38

Meat & Poultry: Grass-fed
health-conscious, enjoy variety and seek a high-quality product. They
associate grass-fed beef with being more natural and being of a higher
quality. They also consider it to be better for the animal and their
personal health.
Dana Ehrlich, CEO and founder of Verde Farms, Woburn, Mass.,
Grass-fed has
moved from the
periphery to become
a front-and-center
item for many
retailers.
noted the company has focused on offering 100% grass-fed beef since
it was founded in 2005, because he believes consumers should have
access to a product that's better for themselves, the environment, and
the animal.
" We work with retailers across the country to help them leverage the
tremendous opportunity grass-fed beef offers on both the branded and
private label side of the business, " he said.
" Today's consumer is more educated about their choices in the meat
case and we want to ensure our retail partners are not only meeting
shopper demand but at the same time driving incremental unit sales
and revenue. "
Brent Jarvis of US Wellness Meats, Canton, Mo., noted customers
are becoming much more aware of the differences between healthier,
sustainably raised foods and factory foods.
" There's also an increased concern regarding chemicals, pesticides,
herbicides, growth hormones, GMOs, etc., " he said. " Sustainable/
regenerative farming methods, holistic management, and a concern for
the soil, water, air and other resources allows farmers to heal the land so
it's available for future generations. "
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Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
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Supermarket Perimeter - February 2022 - 6
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