Supermarket Perimeter - February 2022 - 39

On display
At Gelson's Markets, the grass-fed products are merchandised in its
own module, with a green tray to help it stand out from the other beef
products, which utilize a black tray. That has helped draw attention to
the products, Sáenz noted.
Williams shared that the marketing board's research shows the most
important initial triggers for consumption of grass-fed beef are from the
retail environment. And while advertisements and websites outside of
the store are important, most experts agree that the retail environment
is where grass-fed consumers make their decision.
" Consumers see grass-fed beef at the grocery store and rely on their
own curiosity and past conversations with family and friends to make
their purchase decision, " he said. " They want to know not just that the
animals were cared for and raised extensively on pasture, but also that
grass-fed cattle are sustainable and even improving the planet. They
care if animals received antibiotics or hormones. "
Panorama's Cornelius noted that stores no longer are putting grassfed
products in the corner of displays, but now are showcasing them
front and center so people who want it can find it.
" What I've seen is an expanded presence in case-ready grass-fed
products at eye-level, " she said. " We redesigned our [labels] so it has
bright colors and tracks the eye to the section so consumers know they
can get those items right there in their stores. " Retailers have a variety
of options to connect with their customers via in-store, online, loyalty
programs, and print. Integrating grass-fed beef and calling out the
attributes in these existing marketing channels is the easiest and most
effective way to promote the category.
" Showing consumers how to prepare and enjoy grass-fed beef
through demonstrations and recipes is also key, especially recipes
that are attractive to those following burgeoning diets like keto and
paleo, " Ehrlich said. " Cross-promotions developed with other healthier
food categories can also be helpful. Not only will retailers benefit
from increasing consumer awareness of 100% grass-fed and its
positive health attributes, they will also be seen as forward-thinking by
embracing customer sentiment and consumer demand. "
More traditional in-store tools such as case dividers, shelf talkers and
participation in retailer-specific marketing and promotions continue to
be central to communicating the benefits.
" Layering on digital and social media is an integral component as
more and more consumers rely on these channels to influence their
preference and purchase decision, " Ehrlich said.
Niman Ranch is spending quite a bit of time with its retail partners to
help them differentiate the company's grass-fed from other brands in
the marketplace.
" Our retail partners tell this story through traditional means like
educational brochures and shelf talkers, but also with more creative
methods like QR codes on the meat case that drive consumers to our
website to learn more about product differentiators, " Tarpoff said.
2022
la
BISTRO
Deli Service
ORDER
HERE
* Birthday Sandwiches
* Custom Sandwiches
* Party Trays
* Tail Gating Party Packs
™
Bakery
Deli
Deli Service
Bakery Service
© 2022 M&E Mfg. Co., Inc.
Trademarks property of
M&E Mfg. Co., Inc.
supermarketperimeter.com
Bakery Service
ORDER
* Birthday Cakes
* Dessert Trays
* Catering
HERE
(845) 331-2111
beyondsmartdeli.com
FEBRUARY 2022 - 39
MIDAN MARKETING
http://www.beyondsmartdeli.com

Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
Supermarket Perimeter - February 2022 - 9
Supermarket Perimeter - February 2022 - 10
Supermarket Perimeter - February 2022 - 11
Supermarket Perimeter - February 2022 - 12
Supermarket Perimeter - February 2022 - 13
Supermarket Perimeter - February 2022 - 14
Supermarket Perimeter - February 2022 - 15
Supermarket Perimeter - February 2022 - 16
Supermarket Perimeter - February 2022 - 17
Supermarket Perimeter - February 2022 - 18
Supermarket Perimeter - February 2022 - 19
Supermarket Perimeter - February 2022 - 20
Supermarket Perimeter - February 2022 - 21
Supermarket Perimeter - February 2022 - 22
Supermarket Perimeter - February 2022 - 23
Supermarket Perimeter - February 2022 - 24
Supermarket Perimeter - February 2022 - 25
Supermarket Perimeter - February 2022 - 26
Supermarket Perimeter - February 2022 - 27
Supermarket Perimeter - February 2022 - 28
Supermarket Perimeter - February 2022 - 29
Supermarket Perimeter - February 2022 - 30
Supermarket Perimeter - February 2022 - 31
Supermarket Perimeter - February 2022 - 32
Supermarket Perimeter - February 2022 - 33
Supermarket Perimeter - February 2022 - 34
Supermarket Perimeter - February 2022 - 35
Supermarket Perimeter - February 2022 - 36
Supermarket Perimeter - February 2022 - 37
Supermarket Perimeter - February 2022 - 38
Supermarket Perimeter - February 2022 - 39
Supermarket Perimeter - February 2022 - 40
Supermarket Perimeter - February 2022 - 41
Supermarket Perimeter - February 2022 - 42
Supermarket Perimeter - February 2022 - 43
Supermarket Perimeter - February 2022 - 44
Supermarket Perimeter - February 2022 - 45
Supermarket Perimeter - February 2022 - 46
Supermarket Perimeter - February 2022 - 47
Supermarket Perimeter - February 2022 - 48
Supermarket Perimeter - February 2022 - 49
Supermarket Perimeter - February 2022 - 50
Supermarket Perimeter - February 2022 - 51
Supermarket Perimeter - February 2022 - 52
Supermarket Perimeter - February 2022 - 53
Supermarket Perimeter - February 2022 - 54
Supermarket Perimeter - February 2022 - 55
Supermarket Perimeter - February 2022 - 56
Supermarket Perimeter - February 2022 - 57
Supermarket Perimeter - February 2022 - 58
Supermarket Perimeter - February 2022 - 59
Supermarket Perimeter - February 2022 - 60
Supermarket Perimeter - February 2022 - 61
Supermarket Perimeter - February 2022 - 62
Supermarket Perimeter - February 2022 - 63
Supermarket Perimeter - February 2022 - 64
Supermarket Perimeter - February 2022 - 65
Supermarket Perimeter - February 2022 - 66
Supermarket Perimeter - February 2022 - 67
Supermarket Perimeter - February 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com