Supermarket Perimeter - February 2022 - 45

Think pink
Gary Wishnatzki of Plant City, Fla.-based
Wish Farms said that this season, the
company is excited to promote its new
Pink-A-Boo Pineberries.
" We call it the 'fifth berry' and it is creating
quite a buzz with consumers and retailers, "
he said. " It is exciting, because for the
first time in many years, there is a new
strawberry variety that is visually different,
as opposed to previous varietal changes
which didn't look drastically different from
traditional red strawberries. "
Pink-A-Boo Pineberries is a play on words,
referencing the berry's ripe pink hue.
Pineberries are white in color and turn a
pink blush when ripe.
" It has a strawberry flavor, but with
essences of pineapple, pear, and apricot, "
Wishnatzki said. " Since its sugar content
is slightly elevated, and they have lower
relative acidity than traditional red
strawberries, it has a delicate flavor finish
that leaves the palate pleasantly refreshed. "
Pink-A-Boo Pineberries are packed in a
one-layer, 10-ounce consumer unit. The
label features a picture of a ripe pineberry
and the phrase " Ripe and Ready " to help
educate consumers on the new-look berry.
The branded, bright-pink box holds six of
these units.
To promote Pink-A-Boo Pineberries, Wish
Farms is engaging a robust social media
blitz across multiple platforms. " Shoppers
have become conditioned to look for a
bright red strawberry, so it is up to us to
educate the consumer and drive sales for
our retail partners with this unique addition
to the produce aisle, " Wishnatzki said.
Wish Farms plans to harvest nearly 100
acres of Pink-A-Boo Pineberries in Florida
until April, and 150 acres in California,
increasing through June and into fall.
supermarketperimeter.com
FEBRUARY 2022 - 45
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Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
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