Supermarket Perimeter - February 2022 - 46

Produce: Berries
an increase in demand for both standard and larger pack sizes
as retailers want to make sure everyone is included in their sales
strategies. "
Grabowski also emphasized that promoting berries' health
and immunity-boosting properties continues to be a successful
sales technique throughout the pandemic, a time when shoppers
are more conscious about protecting their health.
During heavy berry promotions, make sure to get them at the
front of the produce department, he said.
" The natural color distribution between the four main berries
helps keep things vibrant, " Grabowski added. " Cross-promotion with
complementary products is also an effective strategy to increase
overall basket size. "
Additionally, cross-promotions based on convenience and
ease-of-use are popular with shoppers. " For example, merchandising
blueberries with oatmeal puts a healthy and balanced breakfast all
in one place in-store, making a shopper's grocery experience more
efficient, " he said.
Naturipe continues to offer large pack sizes so consumers can upsize
at their time of purchase, Moran said. " We offer 2-pound strawberries,
18-ounce blueberries and 12-ounce raspberries consistently throughout
the year and can even provide larger pack sizes in the season's peak
supply periods, " he added.
Promoting
berries'
healthfulness
during the
pandemic has
been a boon for
Naturipe and
other shippers.
As consumers continue to evolve in their shopping habits, Naturipe
has made these larger packs more readily available throughout the year
so retailers can maximize the shoppers' time in their stores, Moran said.
Pandemic adjustments
While demand has continued to be strong from last season to this
year during the pandemic, one major difference has been substantial
increases in supplier costs, said Wishnatzki of Wish Farms.
" Due mostly to pandemic supply chain issues, we are seeing inputs,
packaging, transportation and labor costs go up across the board in
excess of 20%, " he said. " Consumers are certainly feeling the pinch, but
retail cost increases are well justified given the inflationary environment
we are experiencing on the production side. "
Suppliers also continue to bolster their safety efforts during the
evolving pandemic.
Moran said Naturipe's No. 1 priority is the health and safety of its staff,
communities, and products, Moran said.
" We're proud to say that despite the global challenges we've all faced,
we have been able to continue operations and provide our customers
and consumers with the high-quality, fresh fruit and value-added
products they know and love, especially at a time when nutrient-rich
foods became more crucial than ever before, " he said.
Moran noted one major pandemic-related trend that continues to
affect business is consumers using e-commerce for their grocery needs
this past year.
" While it's great that consumers have a safe way to restock their
fridges, it is a challenge for retailers to reach consumers the way they
traditionally could in-store, " he said.
Retailers typically rely heavily on in-store merchandising and
promotions to influence purchasing decisions.
" Additionally, when it comes to fresh produce, the physical, sensorial
experience - the smell, vibrant colors, etc. - that heavily influence
consumers to purchase a piece of fresh fruit cannot be replicated
online, " he added.
All of these factors present retailers with challenges and impact the
way they operate.
" We're continually working with retailers to support their adapting
strategies to continue driving sales and ensuring consumers can
find high-quality, fresh fruit and snacking products online, " Moran
concluded.
46 - FEBRUARY 2022
supermarketperimeter.com
MIZINA - STOCK.ADOBE.COM, NATURIPE FARMS
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Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
Supermarket Perimeter - February 2022 - 9
Supermarket Perimeter - February 2022 - 10
Supermarket Perimeter - February 2022 - 11
Supermarket Perimeter - February 2022 - 12
Supermarket Perimeter - February 2022 - 13
Supermarket Perimeter - February 2022 - 14
Supermarket Perimeter - February 2022 - 15
Supermarket Perimeter - February 2022 - 16
Supermarket Perimeter - February 2022 - 17
Supermarket Perimeter - February 2022 - 18
Supermarket Perimeter - February 2022 - 19
Supermarket Perimeter - February 2022 - 20
Supermarket Perimeter - February 2022 - 21
Supermarket Perimeter - February 2022 - 22
Supermarket Perimeter - February 2022 - 23
Supermarket Perimeter - February 2022 - 24
Supermarket Perimeter - February 2022 - 25
Supermarket Perimeter - February 2022 - 26
Supermarket Perimeter - February 2022 - 27
Supermarket Perimeter - February 2022 - 28
Supermarket Perimeter - February 2022 - 29
Supermarket Perimeter - February 2022 - 30
Supermarket Perimeter - February 2022 - 31
Supermarket Perimeter - February 2022 - 32
Supermarket Perimeter - February 2022 - 33
Supermarket Perimeter - February 2022 - 34
Supermarket Perimeter - February 2022 - 35
Supermarket Perimeter - February 2022 - 36
Supermarket Perimeter - February 2022 - 37
Supermarket Perimeter - February 2022 - 38
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Supermarket Perimeter - February 2022 - 45
Supermarket Perimeter - February 2022 - 46
Supermarket Perimeter - February 2022 - 47
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