Supermarket Perimeter - February 2022 - 49

Vacuum packs benefit seafood
presentation and sales
Supermarkets' increased use of vacuum packaging for
RTC or RTE items has boosted presentation and sales in
the category, experts say.
" Much like chicken and meat, consumers do not like
wet, leaky seafood packages. Additionally, that package
type - often foam with overwrap - tends to have much
shorter shelf-life than vacuum packages, " said AnneMarie
Roerink, principal at 210 Analytics.
Similar to the meat department, Roerink is seeing more
fixed weight products in seafood and increased use of
vacuum packs.
" That has many advantages, [including] being leakproof,
freezer-ready, and ideal for selling online or through
self-check, " she said. " Random weight items are often
not as easy to purchase online so having solutions for the
omni-channel environment is important. "
INNOVATIVE MERCHANDISING TECHNIQUES and effective vacuum
and sustainable packaging have contributed to fresh seafood's heyday
over the past two years.
In fact, fresh seafood sales rose 4% compared to 2020 and 30.8%
versus 2019, reaching $7.1 billion, according to a recent report from IRI
and 210 Analytics. Both fresh and frozen seafood set sales records last
year, bolstered by increasing demand and inflation, according to AnneMarie
Roerink, principal at 210 Analytics.
While more shoppers are eating seafood meals at home, they are
tired of planning what's for lunch, dinner and the holidays and cooking
more meals than they did before.
To address the " fatigue " in the marketplace, Roerink and others
note that several retailers are leveraging packaging innovation to spur
new interest and sales. Plus, they are better communicating seafood's
sustainability and traceability via QR codes and other methods.
An HEB store recently displayed a convenient lunch portion package
with angel hair pasta, salmon, and vegetables, ready for the microwave
or oven, Roerink said. The $5 combo meal is a " similar price point - if
not less - than shoppers would pay for a sub sandwich. "
Lakeland, Fla.-based Publix also does a great job merchandising a
variety of ready-to-heat meals in oven-ready packages, according to
Roerink. Some highlight the seafood alone, such as Crab-Stuffed Tilapia,
while others include a full meal with seafood, a side, and a vegetable.
" Overall space for seafood is limited. Therefore we work to maximize
the space that we have with entrées merchandised in the service
case and meals in the grab-and-go case, " said Guy Pizzuti, business
development director, seafood, for Publix.
Publix executives continue to evaluate the optimum location for
ready-to-cook displays and are working on adjustments to its service
case standards, according to Pizzuti.
supermarketperimeter.com
FEBRUARY 2022 - 49
Some retailers have transitioned some or all of their
cases to pre-packaged options, said Scott Corey,
director of marketing, Seafood/Adjacent Markets, for
Sealed Air.
" Vacuum skin packaging has vastly improved the
appearance of seafood over tray/lid packaging and has
also reduced the number of leaky packages. Case ready
packaging has also enabled retailers to increase sales by
offering a full selection of products, even when the full
service case is not staffed or low on service due to labor
shortages, " Corey said.
Packaging has also become more sustainable, a selling
point for retailers and shoppers alike.
For example, Sealed Air recently introduced PlantBased
Rollstock as part of its vacuum skin packaging
offerings. The new item utilizes renewable plant-based
material to replace oil-based plastic, reducing the overall
environmental impact.
Sealed Air also offers printing capabilities that " enable
suppliers to customize communication to consumers
interested in product and packaging attributes such as
freshness, sustainability and sourcing, " Corey added.
Publix also focuses on more sustainable packaging
options and uses limited graphics, allowing the product to
be featured, Pizzuti said.
210 ANALYTICS, PUBLIX
http://www.supermarketperimeter.com

Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
Supermarket Perimeter - February 2022 - 9
Supermarket Perimeter - February 2022 - 10
Supermarket Perimeter - February 2022 - 11
Supermarket Perimeter - February 2022 - 12
Supermarket Perimeter - February 2022 - 13
Supermarket Perimeter - February 2022 - 14
Supermarket Perimeter - February 2022 - 15
Supermarket Perimeter - February 2022 - 16
Supermarket Perimeter - February 2022 - 17
Supermarket Perimeter - February 2022 - 18
Supermarket Perimeter - February 2022 - 19
Supermarket Perimeter - February 2022 - 20
Supermarket Perimeter - February 2022 - 21
Supermarket Perimeter - February 2022 - 22
Supermarket Perimeter - February 2022 - 23
Supermarket Perimeter - February 2022 - 24
Supermarket Perimeter - February 2022 - 25
Supermarket Perimeter - February 2022 - 26
Supermarket Perimeter - February 2022 - 27
Supermarket Perimeter - February 2022 - 28
Supermarket Perimeter - February 2022 - 29
Supermarket Perimeter - February 2022 - 30
Supermarket Perimeter - February 2022 - 31
Supermarket Perimeter - February 2022 - 32
Supermarket Perimeter - February 2022 - 33
Supermarket Perimeter - February 2022 - 34
Supermarket Perimeter - February 2022 - 35
Supermarket Perimeter - February 2022 - 36
Supermarket Perimeter - February 2022 - 37
Supermarket Perimeter - February 2022 - 38
Supermarket Perimeter - February 2022 - 39
Supermarket Perimeter - February 2022 - 40
Supermarket Perimeter - February 2022 - 41
Supermarket Perimeter - February 2022 - 42
Supermarket Perimeter - February 2022 - 43
Supermarket Perimeter - February 2022 - 44
Supermarket Perimeter - February 2022 - 45
Supermarket Perimeter - February 2022 - 46
Supermarket Perimeter - February 2022 - 47
Supermarket Perimeter - February 2022 - 48
Supermarket Perimeter - February 2022 - 49
Supermarket Perimeter - February 2022 - 50
Supermarket Perimeter - February 2022 - 51
Supermarket Perimeter - February 2022 - 52
Supermarket Perimeter - February 2022 - 53
Supermarket Perimeter - February 2022 - 54
Supermarket Perimeter - February 2022 - 55
Supermarket Perimeter - February 2022 - 56
Supermarket Perimeter - February 2022 - 57
Supermarket Perimeter - February 2022 - 58
Supermarket Perimeter - February 2022 - 59
Supermarket Perimeter - February 2022 - 60
Supermarket Perimeter - February 2022 - 61
Supermarket Perimeter - February 2022 - 62
Supermarket Perimeter - February 2022 - 63
Supermarket Perimeter - February 2022 - 64
Supermarket Perimeter - February 2022 - 65
Supermarket Perimeter - February 2022 - 66
Supermarket Perimeter - February 2022 - 67
Supermarket Perimeter - February 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com