Supermarket Perimeter - February 2022 - 50

Seafood: Merchandising
Roerink has also noticed more examples of seafood integration
when grilling, offering salmon kebabs instead of just chicken, beef or
vegetable kebabs.
" By reminding shoppers that salmon and other seafood works for
every appliance and every consumption occasion, retailers have
the opportunity to increase household penetration and purchase
frequency. "
Suppliers and retailers are working together more often to create
ready-to-eat (RTE) and ready-to-cook (RTC) grab-and-go items " as the
demand has not slowed, " said Anne-Kristine Øen, director, USA, at the
Norwegian Seafood Council. " By collaborating, suppliers can focus on
exactly what the operators' needs are for their customers and streamline
the innovation process, bringing fresh new craveable options faster
than ever, " she said.
Retailers' sustainability, traceability initiatives highlighted
Grocers have also stepped up how they communicate seafood
sustainability and traceability in their merchandising techniques.
Some Albertson's Star Market banner and Wegmans stores display
videos of producers talking about where and how they fish in the
seafood department, according to Roerink.
And Publix effectively communicates its affiliation with the Ocean
Disclosure Project.
" Our sustainable and responsible logos along with our sustainability
website do a great job in communicating our commitment to
sustainable seafood, " Pizzuti said.
Many retailers are also utilizing QR codes on seafood packages,
allowing consumers to use their smartphones to find out where the
product came from, the seafood item's nutritional properties, recipes,
and other information, Roerink noted.
50 - FEBRUARY 2022
" For most people, having a smartphone in our pocket allows us to
more frequently use QR codes - one of the best methods for supplying
a constant stream of new ideas and unlimited amounts of seafood
knowledge at the tip of your fingers, " Øen explained. " By having a
QR code stamped on every seafood package or on a safety seal on a
takeaway dish, we can speak to the people and track what information
is getting the most traction and make sure the information keeps
coming. "
This year, the NSC will step up its use of QR codes, allowing
customers to " find an array of information " when scanning codes on
NSC products. Shoppers will be able to trace the origin of the fish, read
stories of the fishermen/women who raised the fish, and find recipes
and tips on the best ways to cook the fish.
" Providing easy-to-follow recipes will make customers more at ease
and confident when heading to the seafood counter, " Øen said. Plus,
the origin of seafood matters to an increasing amount of customers,
she added.
Origin labeling and eco-labeling are " great ways to effectively
communicate with your customers, " Øen said.
However, consumers are flooded with " sustainable " stories, which
" can confuse even the most up to date consumer, so having third
party verified labels can help ease the mind of the conscientious
seafood shopper, " Øen noted. " This is an area where we are expecting
a lot of development by individual retailers going forward. The
consumer needs labeling that is reliable and at the same time easy to
understand. "
While many retailers call out their sustainability efforts in
merchandising, Roerink recommended they ensure that consumers
" fully understand what that means - not in industry terms, but in
consumer-friendly language. "
supermarketperimeter.com
NORWEGIAN SEAFOOD COUNCIL
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Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
Supermarket Perimeter - February 2022 - 9
Supermarket Perimeter - February 2022 - 10
Supermarket Perimeter - February 2022 - 11
Supermarket Perimeter - February 2022 - 12
Supermarket Perimeter - February 2022 - 13
Supermarket Perimeter - February 2022 - 14
Supermarket Perimeter - February 2022 - 15
Supermarket Perimeter - February 2022 - 16
Supermarket Perimeter - February 2022 - 17
Supermarket Perimeter - February 2022 - 18
Supermarket Perimeter - February 2022 - 19
Supermarket Perimeter - February 2022 - 20
Supermarket Perimeter - February 2022 - 21
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Supermarket Perimeter - February 2022 - 24
Supermarket Perimeter - February 2022 - 25
Supermarket Perimeter - February 2022 - 26
Supermarket Perimeter - February 2022 - 27
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Supermarket Perimeter - February 2022 - 33
Supermarket Perimeter - February 2022 - 34
Supermarket Perimeter - February 2022 - 35
Supermarket Perimeter - February 2022 - 36
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