Supermarket Perimeter - February 2022 - 60

OPERATIONS
KITCHEN UNITED
by Andy Nelson
PASADENA, CALIF.-BASED
GHOST KITCHEN industry
leader Kitchen United, whose
most recent splash in the
retail grocery world was a
deal to provide Kroger with
commissary-like outsourcing of
retail foodservice offerings, has
acquired another ghost kitchen,
which will allow it to expand its
offerings to other retail and other
channels.
Kitchen United's purchase
of software and ghost kitchen
developer Zuul marks Kitchen
United's first acquisition and
strengthens its position as the
preeminent delivery and take-out
technology and facility company
as consumer demand for food
off-premise continues to grow.
" As one of the first ghost
kitchens in the New York City
market, Zuul has laid a foundation
that will further enable expansion
of this type of business model
in a massive, key market, " said
Michael Montagano, CEO of
Kitchen United. " As we looked for
opportunities to continue to build
upon our leadership position
and scale into new territories,
strengthening our platform
with the addition of Zuul and its
cutting-edge ZuulOS technology
made strategic sense. I have
long admired Zuul's leadership
team and we are excited to have
their expertise and insight as we
expand into the metro-New York
area and beyond. "
Zuul is known for creating
products and services designed
to help foodservice operators
grow their business and focus on
what they love to do: make great
food. To date, the company has
supported multi-brand innovators
scale their business through
simple tech solutions, offered
restaurateurs opportunities to
grow in its ghost kitchens, and
provided consulting services to
landlords and restaurants who
want to build multi-brand ghost
kitchen and virtual brand models.
Zuul Market and ZuulOS were
designed to drive profitable
food delivery for operators
and a unique online ordering
experience for consumers.
Unique to Zuul, its ZuulOS
enables operators to create their
own virtual food halls and fulfill
multi-brand orders effortlessly.
The company also powers
native online ordering and
batched deliveries with a
partner network to provide an
efficient delivery model that
will marry well with Kitchen
United's proprietary technology
platform MIX. Zuul Market allows
established operators to create
an innovative food delivery
program under an existing brand.
This will be translated to Kitchen
United's offering to support the
proliferation of more virtual
brands within its kitchen centers.
" We look forward to this next
chapter for our company, and
I'm very proud of our team
for establishing a valuable,
one-of-a-kind business, " said
Corey Manicone, co-founder and
CEO of Zuul. " Kitchen United has
built the dominant ghost kitchen
business for the restaurant
industry and we share the same
goal of offering restaurants costefficient,
low risk ways to tap
into the ever-growing consumer
demand for off-premise food.
I look forward to working with
the Kitchen United team as we
execute on the next chapter of
growth. "
Founded in 2017, Kitchen
United is a leading provider
of restaurant hub technology,
streamlined logistics and turnkey
commercial kitchen space
that empowers foodservice
operators to tap into the growing
off-premise business opportunity
and offers consumers a first-ofits-kind
to-go experience.
The company offers a valuedriven,
low-risk way for emerging
and established restaurant brands
to enter into new markets, grow
revenue through off-premise
dining and expand delivery
areas. For additional information,
please visit: http://www.
kitchenunited.com.
Kroger and Kitchen United's
partnership offers customers
freshly prepared, on-demand
food in the retail foodservice
channel.
The off-premise restaurant
Ghost kitchen specialist Kitchen United, which works with Kroger and other clients on outsourcing retail
foodservice offerings, has increased its capacity with a recent purchase.
60 - FEBRUARY 2022
supermarketperimeter.com
kitchen powered by Kitchen
United at participating Kroger
locations features up to six local,
regional or national restaurant
brands. When placing an
order using the Kitchen United
website or app or on-site via
ordering kiosks, customers can
select items from each on-site
restaurant to create a customized
order on a single receipt.
Restaurant staff will prepare the
orders and delivery service fees
will be determined by third-party
providers.
JONI - STOCK.ADOBE.COM
http://www.kitchenunited.com http://www.supermarketperimeter.com

Supermarket Perimeter - February 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2022

Supermarket Perimeter - February 2022 - Intro
Supermarket Perimeter - February 2022 - 1
Supermarket Perimeter - February 2022 - 2
Supermarket Perimeter - February 2022 - 3
Supermarket Perimeter - February 2022 - 4
Supermarket Perimeter - February 2022 - 5
Supermarket Perimeter - February 2022 - 6
Supermarket Perimeter - February 2022 - 7
Supermarket Perimeter - February 2022 - 8
Supermarket Perimeter - February 2022 - 9
Supermarket Perimeter - February 2022 - 10
Supermarket Perimeter - February 2022 - 11
Supermarket Perimeter - February 2022 - 12
Supermarket Perimeter - February 2022 - 13
Supermarket Perimeter - February 2022 - 14
Supermarket Perimeter - February 2022 - 15
Supermarket Perimeter - February 2022 - 16
Supermarket Perimeter - February 2022 - 17
Supermarket Perimeter - February 2022 - 18
Supermarket Perimeter - February 2022 - 19
Supermarket Perimeter - February 2022 - 20
Supermarket Perimeter - February 2022 - 21
Supermarket Perimeter - February 2022 - 22
Supermarket Perimeter - February 2022 - 23
Supermarket Perimeter - February 2022 - 24
Supermarket Perimeter - February 2022 - 25
Supermarket Perimeter - February 2022 - 26
Supermarket Perimeter - February 2022 - 27
Supermarket Perimeter - February 2022 - 28
Supermarket Perimeter - February 2022 - 29
Supermarket Perimeter - February 2022 - 30
Supermarket Perimeter - February 2022 - 31
Supermarket Perimeter - February 2022 - 32
Supermarket Perimeter - February 2022 - 33
Supermarket Perimeter - February 2022 - 34
Supermarket Perimeter - February 2022 - 35
Supermarket Perimeter - February 2022 - 36
Supermarket Perimeter - February 2022 - 37
Supermarket Perimeter - February 2022 - 38
Supermarket Perimeter - February 2022 - 39
Supermarket Perimeter - February 2022 - 40
Supermarket Perimeter - February 2022 - 41
Supermarket Perimeter - February 2022 - 42
Supermarket Perimeter - February 2022 - 43
Supermarket Perimeter - February 2022 - 44
Supermarket Perimeter - February 2022 - 45
Supermarket Perimeter - February 2022 - 46
Supermarket Perimeter - February 2022 - 47
Supermarket Perimeter - February 2022 - 48
Supermarket Perimeter - February 2022 - 49
Supermarket Perimeter - February 2022 - 50
Supermarket Perimeter - February 2022 - 51
Supermarket Perimeter - February 2022 - 52
Supermarket Perimeter - February 2022 - 53
Supermarket Perimeter - February 2022 - 54
Supermarket Perimeter - February 2022 - 55
Supermarket Perimeter - February 2022 - 56
Supermarket Perimeter - February 2022 - 57
Supermarket Perimeter - February 2022 - 58
Supermarket Perimeter - February 2022 - 59
Supermarket Perimeter - February 2022 - 60
Supermarket Perimeter - February 2022 - 61
Supermarket Perimeter - February 2022 - 62
Supermarket Perimeter - February 2022 - 63
Supermarket Perimeter - February 2022 - 64
Supermarket Perimeter - February 2022 - 65
Supermarket Perimeter - February 2022 - 66
Supermarket Perimeter - February 2022 - 67
Supermarket Perimeter - February 2022 - 68
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com