Supermarket Perimeter - February 2024 - 36

Bakery
s
SUPPLIERS OF BOTH INGREDIENTS AND READY-TO-EAT
PRODUCTS are bullish on the future of pastries in instore bakeries.
In recent years, Vandemoortele's ISB pastry roster has evolved from
just a handful of products to a complete range of about 80 products,
said Raoul Dexters, country commercial manager for the US.
" Vandemoortele has 26 production facilities in Europe with
thousands of SKUs, so we're able to service all North American retailers
and foodservice customers. "
Butter Croissants remain a top pastry seller for Vandemoortele -
thanks, Dexters said, to the company's Bake'Up technology, which
creates a stable, high-quality product with traditional European
ingredients, combined with additional savings in storage, transportation
and labor.
" With Bake'Up's freezer-to-oven ease, retailers can deliver authentic
European pastries in just 25 minutes, " Dexters said.
Bake'Up is a perfect solution for retailers facing labor shortages,
Dexters said. The process's simplicity reduces training time and necessary
prior knowledge, while still producing a consistent, delicious product.
Thanks to Butter Croissants' huge popularity, Vandemoortele has
expanded the line to include croissants filled with strawberry, raspberry
and custard.
36 - FEBRUARY 2024
supermarketperimeter.com
By Andy Nelson
Other top pastry sellers for the company include the Chocolate Twist,
Maple Pecan Plait and Salted Caramel Plait.
Savory pastries that have made good traction in ISBs include the
Cheese Twist, Spinach Feta and authentic Italian Focaccia.
Across all categories, Dexters said mini versions of its products are
big sellers because of the convenience they offer both retailers and
consumers.
" Specifically with pastries, consumers want to snack on the go. We
see the same need for on-the-go with desserts. "
By providing pre-sliced pies and cakes, he said, Vandemoortele is able
to give retailers the choice to thaw and serve smaller portions based on
their consumers' on-the-go needs.
Vandemoortele pastries are a great fit for ISBs, Dexters said, because
of the company's " consistent innovation, " whose goal is to make bakers'
lives easier while providing consumers with a delicious product.
Going natural
Barry Callebaut also sells a variety of products that can be used by
pastry manufacturers, including chocolate batons or almond paste
for the inside of croissants, said Chef Mark Seaman, CMSA, culinary
applications chef, specialties, for the company.
Vandemoortele
P
a
s
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Supermarket Perimeter - February 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2024

Supermarket Perimeter - February 2024 - Intro
Supermarket Perimeter - February 2024 - 1
Supermarket Perimeter - February 2024 - 2
Supermarket Perimeter - February 2024 - 3
Supermarket Perimeter - February 2024 - 4
Supermarket Perimeter - February 2024 - 5
Supermarket Perimeter - February 2024 - 6
Supermarket Perimeter - February 2024 - 7
Supermarket Perimeter - February 2024 - 8
Supermarket Perimeter - February 2024 - 9
Supermarket Perimeter - February 2024 - 10
Supermarket Perimeter - February 2024 - 11
Supermarket Perimeter - February 2024 - 12
Supermarket Perimeter - February 2024 - 13
Supermarket Perimeter - February 2024 - 14
Supermarket Perimeter - February 2024 - 15
Supermarket Perimeter - February 2024 - 16
Supermarket Perimeter - February 2024 - 17
Supermarket Perimeter - February 2024 - 18
Supermarket Perimeter - February 2024 - 19
Supermarket Perimeter - February 2024 - 20
Supermarket Perimeter - February 2024 - 21
Supermarket Perimeter - February 2024 - 22
Supermarket Perimeter - February 2024 - 23
Supermarket Perimeter - February 2024 - 24
Supermarket Perimeter - February 2024 - 25
Supermarket Perimeter - February 2024 - 26
Supermarket Perimeter - February 2024 - 27
Supermarket Perimeter - February 2024 - 28
Supermarket Perimeter - February 2024 - 29
Supermarket Perimeter - February 2024 - 30
Supermarket Perimeter - February 2024 - 31
Supermarket Perimeter - February 2024 - 32
Supermarket Perimeter - February 2024 - 33
Supermarket Perimeter - February 2024 - 34
Supermarket Perimeter - February 2024 - 35
Supermarket Perimeter - February 2024 - 36
Supermarket Perimeter - February 2024 - 37
Supermarket Perimeter - February 2024 - 38
Supermarket Perimeter - February 2024 - 39
Supermarket Perimeter - February 2024 - 40
Supermarket Perimeter - February 2024 - 41
Supermarket Perimeter - February 2024 - 42
Supermarket Perimeter - February 2024 - 43
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Supermarket Perimeter - February 2024 - 46
Supermarket Perimeter - February 2024 - 47
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Supermarket Perimeter - February 2024 - 49
Supermarket Perimeter - February 2024 - 50
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