Supermarket Perimeter - February 2024 - 59

By the numbers
Despite people's love of bacon, as a total category, bacon has seen
some declines in the last year, according to Mintel.
Pound sales were up, and dollar pounds were down, due to recordhigh
prices. Last year, the price of bacon soared as pork belly prices
and consumer demand spiked due to a lack of availability: this caused
consumers to back off on their bacon purchases.
By the midpoint of 2023, bacon prices were down 12.9% and bacon
volume was up 3.2%, beating the processed meat trend by more than
5% and growing, according to Circana.
However, as the availability of bacon rose and pricing leveled off to
what consumers are willing to pay, retailers have begun promoting
it and consumers are responding by purchasing bacon at or above
prior levels.
" With grocery prices rising, consumers have become more sensitive
and have made choices when it comes to what they want to spend
more or less on, " Gancheva said. " During a time when consumers are
making those choices, we are excited to see that we can continue to
bring consumers back to the brand and committed to making choices
in the bacon category that are not only focused on a delicious eating
experience, but also on bacon that maintains high animal welfare
standards. "
Today's consumers are looking for more variety with 48% saying they
are interested in trying new bacon items, according to Mintel.
" Over the last few years, the traditionally thin slices of bacon also
have given way to thicker and thicker bacon in a greater variety of
flavors, " Fleming said. " Today, it is common to find super-thick varieties
such as steak-cut bacon with only four slices in a 12-oz. package. "
Datassential's MenuTrends 2023 report revealed that 80% of
consumers report liking or loving bacon, so it remains an all-time
favorite food.
" Ounce per ounce, bacon provides more craveable, reliable flavor
than any other meat condiment, " Fleming said. " It dramatically upgrades
the flavor of a chicken breast, sandwich, hamburger or steak and also
stands out as a standalone food. "
What's new?
Apple cider is another flavor that continues to gain popularity, which
led the Hormel Black Label bacon brand to launch its Apple Cider Bacon
product this past fall.
" Datassential's fall trends report identified apple as a top 10 seasonal
T:8.75 "
B:9 "
S:8 "
flavor around the globe and Technomic's menu adoption cycle also
reveals that apple cider is in the early adoption phase, indicating that
apple cider is currently trending in restaurants and specialty grocers
throughout the country, " said Aly Sill, senior brand manager for the
Hormel Black Label bacon brand.
Applegate looked into the convenience space and is launching its first
ever Fully Cooked Bacon in February 2024.
BAAAAAAA
supermarketperimeter.com
FEBRUARY 2024 - 59

Supermarket Perimeter - February 2024

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2024

Supermarket Perimeter - February 2024 - Intro
Supermarket Perimeter - February 2024 - 1
Supermarket Perimeter - February 2024 - 2
Supermarket Perimeter - February 2024 - 3
Supermarket Perimeter - February 2024 - 4
Supermarket Perimeter - February 2024 - 5
Supermarket Perimeter - February 2024 - 6
Supermarket Perimeter - February 2024 - 7
Supermarket Perimeter - February 2024 - 8
Supermarket Perimeter - February 2024 - 9
Supermarket Perimeter - February 2024 - 10
Supermarket Perimeter - February 2024 - 11
Supermarket Perimeter - February 2024 - 12
Supermarket Perimeter - February 2024 - 13
Supermarket Perimeter - February 2024 - 14
Supermarket Perimeter - February 2024 - 15
Supermarket Perimeter - February 2024 - 16
Supermarket Perimeter - February 2024 - 17
Supermarket Perimeter - February 2024 - 18
Supermarket Perimeter - February 2024 - 19
Supermarket Perimeter - February 2024 - 20
Supermarket Perimeter - February 2024 - 21
Supermarket Perimeter - February 2024 - 22
Supermarket Perimeter - February 2024 - 23
Supermarket Perimeter - February 2024 - 24
Supermarket Perimeter - February 2024 - 25
Supermarket Perimeter - February 2024 - 26
Supermarket Perimeter - February 2024 - 27
Supermarket Perimeter - February 2024 - 28
Supermarket Perimeter - February 2024 - 29
Supermarket Perimeter - February 2024 - 30
Supermarket Perimeter - February 2024 - 31
Supermarket Perimeter - February 2024 - 32
Supermarket Perimeter - February 2024 - 33
Supermarket Perimeter - February 2024 - 34
Supermarket Perimeter - February 2024 - 35
Supermarket Perimeter - February 2024 - 36
Supermarket Perimeter - February 2024 - 37
Supermarket Perimeter - February 2024 - 38
Supermarket Perimeter - February 2024 - 39
Supermarket Perimeter - February 2024 - 40
Supermarket Perimeter - February 2024 - 41
Supermarket Perimeter - February 2024 - 42
Supermarket Perimeter - February 2024 - 43
Supermarket Perimeter - February 2024 - 44
Supermarket Perimeter - February 2024 - 45
Supermarket Perimeter - February 2024 - 46
Supermarket Perimeter - February 2024 - 47
Supermarket Perimeter - February 2024 - 48
Supermarket Perimeter - February 2024 - 49
Supermarket Perimeter - February 2024 - 50
Supermarket Perimeter - February 2024 - 51
Supermarket Perimeter - February 2024 - 52
Supermarket Perimeter - February 2024 - 53
Supermarket Perimeter - February 2024 - 54
Supermarket Perimeter - February 2024 - 55
Supermarket Perimeter - February 2024 - 56
Supermarket Perimeter - February 2024 - 57
Supermarket Perimeter - February 2024 - 58
Supermarket Perimeter - February 2024 - 59
Supermarket Perimeter - February 2024 - 60
Supermarket Perimeter - February 2024 - 61
Supermarket Perimeter - February 2024 - 62
Supermarket Perimeter - February 2024 - 63
Supermarket Perimeter - February 2024 - 64
Supermarket Perimeter - February 2024 - 65
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Supermarket Perimeter - February 2024 - 67
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Supermarket Perimeter - February 2024 - 69
Supermarket Perimeter - February 2024 - 70
Supermarket Perimeter - February 2024 - 71
Supermarket Perimeter - February 2024 - 72
Supermarket Perimeter - February 2024 - 73
Supermarket Perimeter - February 2024 - 74
Supermarket Perimeter - February 2024 - 75
Supermarket Perimeter - February 2024 - 76
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