Supermarket Perimeter - February 2025 - 12

Industry leaders
How to utilize 2025 trends across departments
By Hayley Hyer
2025
has been all about health, and this time it is not just a New Year's resolutions that
fizzle out by February. As consumers become increasingly more concerned with
their health and wellness, departments all around the fresh perimeter have opportunities to crossmerchandise
products that make it easier and tastier for consumers to get all the nutrients they need.
Build a bowl
Bowls are taking over the foodservice industry. No matter which cuisine you crave, there is a
bowl for that. Consumers love bowls for their convenience. It is easy to eat a balanced meal with
carbohydrates, protein, and fat when everything is mixed in one container that they can take on-thego.
Bowls also make it easier for picky eaters to eat vegetables they don't like as much when they are
combined with flavors and textures that they do like.
The Kroger Co. has tapped into this foodservice trend and shared some recipes for consumers to
build their own bowls at home on its digital blog, The Fresh Lane. The blog showcases more than 50
different types of bowls. This creates a cross-merchandising opportunity for bowl ingredients across
departments to come together in one build-a-bowl display in physical stores as well.
" Bowls are a perfect template for a fresh and hearty meal that are easy to prep ahead of time
for a lunch away from home or no hassle dinner, " said Carlo Baldan, group vice president of Fresh
Merchandising at Kroger. " Make mealtime fun with a build-your-own bowl night where everyone can
help with dinner. Start with a grain base like rice or quinoa and customize with your family's favorite
fresh ingredients, proteins and toppings. "
Kroger's top 3 favorite featured bowls
THE BUDDHA BOWL
Base: Rice is typical.
Protein: Chickpeas, beans,
lentils, tofu, or meat options
like beef, fish, or chicken.
Vegetables: Fresh, roasted,
or sautéed vegetables like
sweet potatoes, peppers,
and mushrooms.
Sauce: Creamy tahini sauce.
Toppings: Try fresh
herbs, sun-dried
tomatoes or coconut.
THE POKE BOWL
Base: Typically, sticky rice
or switch it up with sweet
potatoes or eggplant.
Protein: Cubed Ahi tuna
works best but consider tofu
as a great vegetarian option.
Sauce: Soy sauce, miso
or spicy mayo.
Toppings: For texture, add
sesame seeds, cucumber, or
any other crunchy toppers.
THE RICE BOWL
Base: White rice,
brown rice, yellow rice,
Basmati or Jasmine.
Protein: Beef, chicken,
fish, tofu or edamame.
Vegetables: Bok choy,
sprouts and green onion.
Sauce: Sweet Korean
BBQ, spicy sriracha or
even salad dressing.
Toppings: Fruits, nuts
and other garnishes.
Kroger's new chief
merchandising and
marketing officer
At the start of the new
year, Mary Ellen Adcock,
The Kroger Co.'s senior
vice president of operations
since 2019, began her
new role as chief merchandising
and marketing
officer, succeeding Stuart
Aitken who stepped down
Dec. 31, 2024. Aitken
had played a key role in
overseeing dunnhumby's
integration and establishing
84.51º, the company said.
Adcock has held a variety
of leadership positions at
Kroger since 1999. Among
her many notable contributions,
she developed
Kroger's " Full, Fresh &
Friendly: Every Customer
Every Time " program,
Kroger said.
" Mary Ellen is a respected
leader both within
Kroger and our industry, "
said Rodney McMullen,
Kroger's chairman and
CEO. " Her deep strategic
experience in her past 25
years with Kroger in roles
of increasing responsibility
will continue to drive value
for customers and growth
for our business and also
for our associates. "
12 - FEBRUARY 2025
supermarketperimeter.com
The Kroger Co. , vaaseenaa - stock.adobe.com
http://www.supermarketperimeter.com

Supermarket Perimeter - February 2025

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025

Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
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