Supermarket Perimeter - February 2025 - 3
Editor's note
Editorial
JOHN UNREIN
Editor
ANDY NELSON
Managing Editor
HAYLEY HYER
Digital Media Associate Editor
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TROY ASHBY
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GRETCHEN WAGNER
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LAUREN JULIANA
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KATHI D. GILLELAND
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and Promotions
JIM WHITE
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WHITNEY HARTMAN
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DUSTIN PICKMAN
Audience Development Director
CARLEA CHANCE
Audience Development Specialist
JON HALL
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CARRIE FLUEGGE
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NORA WAGES
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ANNIE FOURNIER
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ELISABETH SPILLMAN
Design Services Manager
BECKY WHITE
Senior Design Consultant
FIONA DANKER
Senior Graphic Designer
Corporate
CHARLES S. SOSLAND
Chairman and CEO
L. JOSHUA SOSLAND
President
STACI GRECO
Chief Financial and
Administrative Officer
MEYER SOSLAND
Chief Operating Officer
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ANDY NELSON
anelson@sosland.com
Condimentals
Mayo, Tabasco and ketchup. Mayo, again,
and Dijon. The first is my condiment combo of
choice for burgers, the second for sandwiches (other than PB&J).
Everyone has their peculiar condiment preferences, which I find endlessly fascinating
for some weird season. My dad would often request just butter on his meat-and-cheese
sandwiches. I don't know if this was a generational thing or just a sign of his own weirdness.
Patrick Mahomes is famous for putting ketchup on everything (even PB&J?).
The food industry has been doing its part in recent years to make sure there are more
options and more opportunities than ever for condimental weirdness.
The mayo kings, Hellman's, made a big splash last year with the introduction of not one,
not two, but five flavored mayos: Chipotle, Spicy, Garlic Aioli, Italian Herb & Garlic and Chili
Lime with Tajin.
" Consumers are looking for food brands that aren't afraid to think outside the box, " said
Brent Lukowski, senior marketing director for condiments US at Unilever, which owns the
Hellman's brand.
People are constantly seeking additional ways to use condiments and even turning them
into more of a dipping sauce, he added, which expands their usage across a much larger
variety of dishes.
Mayo is also hot for YouTube star and recipe developer Molly Baz. The latest addition to
her product roster is a line of Ayoh! Foods branded flavored mayos, which come in four
flavors: Hot Giardinayo, Tangyo Dijonayo, Dill Pickle Mayo, and the classic OG Mayo.
" Sauce is the answer to almost all your food related problems. It's a vehicle for flavor, it
activates your palate, and keeps things (sorry to say it) moist. Ask literally anyone and they'll
tell you the most important ingredient on any sando is mayo. "
The condiments market size is estimated to grow by $44 billion from 2024 to 2028,
according to a new report from Technavio. The market is estimated to grow at a CAGR of
almost 4.4% during that time.
To sum up, in case you forgot: mayo, Tabasco and ketchup on the burger.
FEBRUARY 2025 - 3
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Supermarket Perimeter - February 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025
Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
Supermarket Perimeter - February 2025 - 20
Supermarket Perimeter - February 2025 - 21
Supermarket Perimeter - February 2025 - 22
Supermarket Perimeter - February 2025 - 23
Supermarket Perimeter - February 2025 - 24
Supermarket Perimeter - February 2025 - 25
Supermarket Perimeter - February 2025 - 26
Supermarket Perimeter - February 2025 - 27
Supermarket Perimeter - February 2025 - 28
Supermarket Perimeter - February 2025 - 29
Supermarket Perimeter - February 2025 - 30
Supermarket Perimeter - February 2025 - 31
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Supermarket Perimeter - February 2025 - 33
Supermarket Perimeter - February 2025 - 34
Supermarket Perimeter - February 2025 - 35
Supermarket Perimeter - February 2025 - 36
Supermarket Perimeter - February 2025 - 37
Supermarket Perimeter - February 2025 - 38
Supermarket Perimeter - February 2025 - 39
Supermarket Perimeter - February 2025 - 40
Supermarket Perimeter - February 2025 - 41
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Supermarket Perimeter - February 2025 - 46
Supermarket Perimeter - February 2025 - 47
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Supermarket Perimeter - February 2025 - 49
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Supermarket Perimeter - February 2025 - 51
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Supermarket Perimeter - February 2025 - 67
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Supermarket Perimeter - February 2025 - 69
Supermarket Perimeter - February 2025 - 70
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Supermarket Perimeter - February 2025 - 73
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Supermarket Perimeter - February 2025 - 75
Supermarket Perimeter - February 2025 - 76
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