Supermarket Perimeter - February 2025 - 34
Deli
CONDIMENTS
By Andy Nelson
Kane Brown,
Guy Fieri partner
on new sauce
Hellman's is
leading the way
with new spins
on mayo.
Country music star Kane
Brown has teamed up with
celebrity chef Guy Fieri on a
new entry in the Flavortown
Sauces lineup.
Flavortown x Kane Brown's
Tennessee Style BBQ Sauce
CONDIMENTS ARE STILL ON A HOT STREAK, exploding with variety and flavor and
offering instore delis a great chance to bring innovation to their salads, sandwiches and
other foods.
Chipotle Mayo, launched by Hellman's in 2024, has enjoyed great reception - and
accolades, said Brent Lukowski, senior marketing director for condiments US at Unilever,
which owns the Hellman's brand.
Chipotle Mayo is the top performer among a series of flavored mayos Hellman's
launched last year, and it's been nominated in the 2025 Newsweek Best Product Awards.
" It's the perfect addition to heat up your summer meals, featuring a delicious blend of
smoky chipotle peppers, garlic, honey, and a hint of lime for irresistible complexity with
just the right amount of heat, " Lukowski said.
Other recent Hellman's flavored mayos that are also getting great feedback include:
Spicy Mayo: Flavored with a delicious sriracha pepper blend and made with real
chili peppers, Spicy Mayo delivers mild-to-medium spice to enhance any meal - from
traditional mayo dishes such as sandwiches, wraps, and burgers - and much more,
Lukowski said.
Garlic Aioli: A deliciously creamy condiment that's perfect as a dip for French fries,
a spread for sandwiches and burgers and for adding a burst of garlic flavor to potato
salads. It's made with real garlic, has no artificial flavors and is made with 100% certified
vegan ingredients.
Italian Herb & Garlic: Made with a combination of basil and oregano, it delivers
aromatic herbal notes with a subtle hint of garlic.
Chili Lime with Tajin: Made with Tajín Clásico seasoning, offers a mild heat balanced
with a zesty lime kick.
That was a lot of innovation for just one year, but in 2025, Hellman's plans to do even
more, Lukowski said. It will also be a year in which the brand " brings all five of its flavors
34 - FEBRUARY 2025
supermarketperimeter.com
joins other sauces in the lineup
including Famous Donkey
Sauce, Top Secret Sauce and
Smokin' Hickory.
Brown and Fieri's new
sauces combines brown
sugar, Worcestershire sauce,
oregano, onion and garlic.
The result is a sauce with
a hint of sweetness, a
kick of heat, and full
of flavor.
" Kane Brown is a real
deal hit maker and our
new Tennessee BBQ
sauce is just another
example of his talent
shining through,
from the airwaves
to your table, " Fieri
said. " This new Kane
Brown Flavortown
sauce is a killer blend
of sweet and heat. "
Hellman's, Flavortown, Specialty Foods Association
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Supermarket Perimeter - February 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025
Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
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