Supermarket Perimeter - February 2025 - 35

together around key moments throughout the year where mayonnaise
can enhance dishes most. "
When it comes to trends, research has shown that consumers are
constantly seeking additional ways to use condiments and even turning
them into more of a dipping sauce, which expands their usage across a
larger variety of dishes, Lukowski said.
Hellmann's is doing its part to encourage this behavior with things
like its Le Café Hellmann's, launched in New York last summer, which
encouraged attendees to use Hellmann's Garlic Aioli as a dipping sauce
for French fries.
" Hellmann's knows that consumers are looking for food brands
that aren't afraid to think outside the box, " Lukowski said. " Whether
it's a spicy collab with Tajin or a head-scratching stunt like Hellmann's
Mayonnaise Blanc, a 100% mayo 0% ABV mayo-filled wine bottle that
no one saw coming but everyone talked about, Hellmann's is excited to
keep consumers guessing what's next. "
COVERING THE SPREAD
Hellman's at the Super Bowl
For the fifth year in a row, Hellmann's
Mayonnaise scored big with a 30-second
TV commercial in the Super Bowl.
With every play, Hellmann's " brings the real
MVP to game day, boosting the flavor of
tailgating and watch party dishes all season
long, " according to the company.
This past year, Hellmann's has been on a winning
streak, engaging football fans with its Mayotivations
More mayo
Condiments took center stage at the Winter Fancy Food Show Jan. 20 in
Las Vegas, where recipe developer Molly Baz gave the keynote address,
" Molly Baz on Controversial Condiments, CPG Launches, and Selling Big
on Social. "
The latest addition to Baz's product roster is a line of Ayoh! Foods
branded flavored mayos, which come in four flavors: Hot Giardinayo,
Tangyo Dijonayo, Dill Pickle Mayo, and the classic OG Mayo.
The launch of Ayoh! Foods followed Drink this Wine (Baz's natural
wine company), a hit YouTube series Hit the Kitch, and other successful
food and beverage ventures. Winter Fancy Food Show attendees got
a front-row seat as Baz shared unique insights, stories of " sandos "
(sandwiches), and a look into how she developed, marketed, and sold
out the first Ayoh! product line.
" In a time when so much is changing in specialty foods, Molly Baz is
such a great person for Fancy Food Show attendees and exhibitors to
hear from, " said SFA president Bill Lynch. " Today, her content, brands,
and products are everywhere we look, but that didn't happen by
chance; like all emerging specialty food makers and brands, she put in
tons of hard work to get to this point. "
" We're gonna let you in on a little secret, " Baz said. " Sauce is the
answer to almost all your food related problems. It's a vehicle for flavor,
supermarketperimeter.com
campaign, epic collaborations and standout moments
like the viral mayo-inspired fragrance, delicious
tailgates and fan fests and debuting their new mascot,
Manny Mayo, to help fans make game day delicious.
" Over the years, Hellmann's has shown its
commitment to building a legacy within football
culture that makes it synonymous with game day, so
we are excited to be back at the Big Game reaching
millions of fans on football's main stage again, "
said Jessica Grigoriou, senior vice president of
marketing, condiments, at Unilever North America.
" For our fifth year, Hellmann's will remind fans
how to bring out the best in game day dishes with a
fresh creative take to this year's advertisement. "
Hellmann's has always been a part of fans' football
celebrations. From Buffalo Chicken Dip to Deviled
Eggs, Cowboy Caviar and Game Day Subs,
Hellmann's has been the secret ingredient that
transforms ordinary snacks into game-winning bites.
FEBRUARY 2025 - 35
https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=4104495872&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D0a8ht_c172A&a=Mayotivations+campaign https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=4104495872&u=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3D0a8ht_c172A&a=Mayotivations+campaign https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=2309342489&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fhellmanns-mayonnaise-partners-with-condiment-icon-and-star-quarterback-will-levis-to-create-will-levis-no-8-the-first-ever-parfum-de-mayonnaise-302220427.html&a=viral+mayo-inspired+fragrance https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=1420082936&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fhellmanns-is-bringing-mayotivation-to-underdog-football-fans-by-covering-the-spread-302256417.html&a=delicious+tailgates+and+fan+fests https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=1420082936&u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fhellmanns-is-bringing-mayotivation-to-underdog-football-fans-by-covering-the-spread-302256417.html&a=delicious+tailgates+and+fan+fests https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=1304280863&u=https%3A%2F%2Fwww.hellmanns.com%2Fus%2Fen%2Finspiration%2Fmanny-mayo.html&a=Manny+Mayo https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=3310625958&u=https%3A%2F%2Fwww.hellmanns.com%2Fus%2Fen%2Fr%2Fdisappearing-buffalo-chicken-dip-recipe.html%2F116426&a=Buffalo+Chicken+Dip https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=3504476028&u=https%3A%2F%2Fwww.hellmanns.com%2Fus%2Fen%2Fr%2Fclassic-deviled-eggs-recipe.html%2F70911&a=Deviled+Eggs https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=3504476028&u=https%3A%2F%2Fwww.hellmanns.com%2Fus%2Fen%2Fr%2Fclassic-deviled-eggs-recipe.html%2F70911&a=Deviled+Eggs https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=546709315&u=https%3A%2F%2Fwww.hellmanns.com%2Fus%2Fen%2Fr%2Fcowboy-caviar.html%2F239711&a=Cowboy+Caviar https://c212.net/c/link/?t=0&l=en&o=4303821-1&h=4126525084&u=https%3A%2F%2Fwww.hellmanns.com%2Fus%2Fen%2Fr%2Fgame-day-subs.html%2F232552&a=Game+Day+Subs http://www.supermarketperimeter.com

Supermarket Perimeter - February 2025

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025

Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
Supermarket Perimeter - February 2025 - 20
Supermarket Perimeter - February 2025 - 21
Supermarket Perimeter - February 2025 - 22
Supermarket Perimeter - February 2025 - 23
Supermarket Perimeter - February 2025 - 24
Supermarket Perimeter - February 2025 - 25
Supermarket Perimeter - February 2025 - 26
Supermarket Perimeter - February 2025 - 27
Supermarket Perimeter - February 2025 - 28
Supermarket Perimeter - February 2025 - 29
Supermarket Perimeter - February 2025 - 30
Supermarket Perimeter - February 2025 - 31
Supermarket Perimeter - February 2025 - 32
Supermarket Perimeter - February 2025 - 33
Supermarket Perimeter - February 2025 - 34
Supermarket Perimeter - February 2025 - 35
Supermarket Perimeter - February 2025 - 36
Supermarket Perimeter - February 2025 - 37
Supermarket Perimeter - February 2025 - 38
Supermarket Perimeter - February 2025 - 39
Supermarket Perimeter - February 2025 - 40
Supermarket Perimeter - February 2025 - 41
Supermarket Perimeter - February 2025 - 42
Supermarket Perimeter - February 2025 - 43
Supermarket Perimeter - February 2025 - 44
Supermarket Perimeter - February 2025 - 45
Supermarket Perimeter - February 2025 - 46
Supermarket Perimeter - February 2025 - 47
Supermarket Perimeter - February 2025 - 48
Supermarket Perimeter - February 2025 - 49
Supermarket Perimeter - February 2025 - 50
Supermarket Perimeter - February 2025 - 51
Supermarket Perimeter - February 2025 - 52
Supermarket Perimeter - February 2025 - 53
Supermarket Perimeter - February 2025 - 54
Supermarket Perimeter - February 2025 - 55
Supermarket Perimeter - February 2025 - 56
Supermarket Perimeter - February 2025 - 57
Supermarket Perimeter - February 2025 - 58
Supermarket Perimeter - February 2025 - 59
Supermarket Perimeter - February 2025 - 60
Supermarket Perimeter - February 2025 - 61
Supermarket Perimeter - February 2025 - 62
Supermarket Perimeter - February 2025 - 63
Supermarket Perimeter - February 2025 - 64
Supermarket Perimeter - February 2025 - 65
Supermarket Perimeter - February 2025 - 66
Supermarket Perimeter - February 2025 - 67
Supermarket Perimeter - February 2025 - 68
Supermarket Perimeter - February 2025 - 69
Supermarket Perimeter - February 2025 - 70
Supermarket Perimeter - February 2025 - 71
Supermarket Perimeter - February 2025 - 72
Supermarket Perimeter - February 2025 - 73
Supermarket Perimeter - February 2025 - 74
Supermarket Perimeter - February 2025 - 75
Supermarket Perimeter - February 2025 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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