Supermarket Perimeter - February 2025 - 46
Meat & Poultry
Bacon
By Keith Loria
BACON IS A LEGACY CATEGORY THAT REALLY DOESN'T NEED TO
CONVINCE PEOPLE TO COME BACK.
The bacon category has experienced modest growth across the
last year fueled mainly by an increase in retail prices. What people are
looking for is opportunities to use bacon in different ways. That's where
convenience and flavor come in as ways that inspire consumers to use
bacon in new ways.
Over the past year, the bacon category has seen solid growth, with
units up more than 2% and sales rising over 2.7%, according to Circana.
That's faster than the overall edible sales growth of 0% in units and 1.9%
in dollars.
It shows bacon dollar and unit sales are positive across the category,
with the natural channels leading category growth. At the retail level,
the banners that are embracing the better for you trends and including
more of these SKUs in their bacon set have realized higher lift in their
sets vs. those who have not.
Melissa Myres, director of insights for 84.51°, a data marketing
company that helps Kroger and its partners create customer-centric
shopper journeys, noted despite shopper's concerns over inflation,
more than 1 in 3 households purchased bacon at least once in 2024.
" In some food categories, consumers state that they are buying in
bulk and in larger sizes to save money, though for bacon, the smaller
pack sizes-under 16 ounces-are growing at a faster rate than the
larger pack sizes, " she said. " Additionally, national bacon brands showed
stronger sales growth than private labels in 2024, though that's not
always the case. "
Aly Sill, senior brand manager for Hormel Black Label Bacon, noted
while it's difficult to speculate what the hot new trends will be for
the bacon category in the new year, according to company research,
Millennial and Gen Z shoppers continue to demand new, exciting and
sophisticated flavors.
" Therefore, we anticipate that brands will continue to take a flavorforward
approach and continue introducing new flavor extensions, "
46 - FEBRUARY 2025
supermarketperimeter.com
she said. " In 2024, we saw brands introduce different smokes as well as
other limited-time flavors. "
In response, new flavors and consumer convenience were the theme
of 2024 for Hormel.
" This year we introduced new products under our Hormel Black
Label Bacon brand, which amplified our flavor innovation, including
the category's first-ever co-branded partnership with Cinnamon Toast
Crunch cereal, " Sill said. " This limited-edition product delivered a crisp,
sugary crust with a delicious balance of cinnamon, sugar, salt and
savory bacon taste. "
The company also introduced limited-editions Hormel Black Label
Garlic Rosemary-flavored and Hormel Black Label Ranch-flavored
bacon, which both pushed the boundaries of bacon beyond breakfast.
" Finally, we revolutionized the category with the launch of our
Hormel Black Label Oven Ready Thick Cut Bacon with Oven Safe Tray, "
Sill said. " This first-of-its-kind product brings the convenience of fully
cooked bacon while offering a mess-free, easy-to-prepare option for
bacon lovers. "
Hormel, North Country
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Supermarket Perimeter - February 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025
Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
Supermarket Perimeter - February 2025 - 20
Supermarket Perimeter - February 2025 - 21
Supermarket Perimeter - February 2025 - 22
Supermarket Perimeter - February 2025 - 23
Supermarket Perimeter - February 2025 - 24
Supermarket Perimeter - February 2025 - 25
Supermarket Perimeter - February 2025 - 26
Supermarket Perimeter - February 2025 - 27
Supermarket Perimeter - February 2025 - 28
Supermarket Perimeter - February 2025 - 29
Supermarket Perimeter - February 2025 - 30
Supermarket Perimeter - February 2025 - 31
Supermarket Perimeter - February 2025 - 32
Supermarket Perimeter - February 2025 - 33
Supermarket Perimeter - February 2025 - 34
Supermarket Perimeter - February 2025 - 35
Supermarket Perimeter - February 2025 - 36
Supermarket Perimeter - February 2025 - 37
Supermarket Perimeter - February 2025 - 38
Supermarket Perimeter - February 2025 - 39
Supermarket Perimeter - February 2025 - 40
Supermarket Perimeter - February 2025 - 41
Supermarket Perimeter - February 2025 - 42
Supermarket Perimeter - February 2025 - 43
Supermarket Perimeter - February 2025 - 44
Supermarket Perimeter - February 2025 - 45
Supermarket Perimeter - February 2025 - 46
Supermarket Perimeter - February 2025 - 47
Supermarket Perimeter - February 2025 - 48
Supermarket Perimeter - February 2025 - 49
Supermarket Perimeter - February 2025 - 50
Supermarket Perimeter - February 2025 - 51
Supermarket Perimeter - February 2025 - 52
Supermarket Perimeter - February 2025 - 53
Supermarket Perimeter - February 2025 - 54
Supermarket Perimeter - February 2025 - 55
Supermarket Perimeter - February 2025 - 56
Supermarket Perimeter - February 2025 - 57
Supermarket Perimeter - February 2025 - 58
Supermarket Perimeter - February 2025 - 59
Supermarket Perimeter - February 2025 - 60
Supermarket Perimeter - February 2025 - 61
Supermarket Perimeter - February 2025 - 62
Supermarket Perimeter - February 2025 - 63
Supermarket Perimeter - February 2025 - 64
Supermarket Perimeter - February 2025 - 65
Supermarket Perimeter - February 2025 - 66
Supermarket Perimeter - February 2025 - 67
Supermarket Perimeter - February 2025 - 68
Supermarket Perimeter - February 2025 - 69
Supermarket Perimeter - February 2025 - 70
Supermarket Perimeter - February 2025 - 71
Supermarket Perimeter - February 2025 - 72
Supermarket Perimeter - February 2025 - 73
Supermarket Perimeter - February 2025 - 74
Supermarket Perimeter - February 2025 - 75
Supermarket Perimeter - February 2025 - 76
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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