Supermarket Perimeter - February 2025 - 47

National bacon brands
showed stronger sales growth
than private labels in 2024. "
Melissa Myres, 84.51°
Convenience, indulgence, flavor
Colin Babin, brand manager for Applegate, believes the '24 trends will
carry over into 2025. These include convenience (how do you make
bacon easier for the consumer to make so that it can be used more
frequently); necessary indulgence (users of bacon are not willing to
give it up an indulgent part of their diets); and flavor interest (flavored
bacon can move outside of the traditional if brands are willing to go
that route).
" Our main focus in innovation continues to be convenience, " Babin
said. " Last year we launched Applegate Naturals Fully Cooked Sunday
Bacon, which was our first entrance into the convenience bacon
space. This product is our consumer favorite Sunday bacon in a precooked
form that is perfectly crispy in a matter of seconds using a
microwave oven. "
Aaron Corbett, CEO of North Country Smokehouse, sees trends
towards non-GMO organic and ethically raised will carry over to 2025,
as the data continues to show growing interest from consumers and
retailers responding with expanded sets and assortment.
" The bottom is coming up in the bacon category, with responsibly
raised meats taking up more shelf space, " he said. " Looking ahead, we'll
see a growing consumer interest in sustainable practices, with more
folks holding their brands of choice to a standard of responsibility for
their farm practices and environmental impact. "
All bacon companies study what consumers look for in their products
and the answer is always the same - flavor.
" While it's true folks value responsible meats, the taste has to be
there, " Corbett said. " We keep this forefront in our minds daily, and it's
why we stay committed to our processes. Cutting corners for the sake
of producing more results in less flavor. We stay true to our roots in
meat mastery-it's not the fastest way to get it done-but the flavor's all
there, every time. That's why we have such a loyal following and what
contributes most significantly to our continued growth. "
Convenience and added value are also important to today's shopper.
" Traditionally, good bacon takes time and life gets busy, " Corbett
said. " We recently launched our new Organic Applewood Smoked
bacon crumble, a fully cooked crumble made using the same recipe as
our signature smoked strips. It's been a big success, because it's high
quality, responsibly sourced, and easy to use. Not an easy combo to find
in the bacon category. "
Health trends
The consumer's desire for healthier foods has impacted the bacon
category, as the demand for lower sodium and nitrate-free options
has risen.
Hormel estimates approximately 12% of bacon consumers seek
better-for-you options in the bacon category.
" We pride ourselves on offering bacon for every consumer
preference, " Sill said. " From Jennie-O®
Turkey Bacon and Hormel
Natural Choice uncured bacon to Applegate organic bacon, we offer
options for every preference, alongside classics like Hormel Black Label
bacon, ensuring there's a perfect choice for everyone. "
In fact, Applegate has never used chemical nitrates or nitrites in any
of its products.
In terms of flavor, North Country Smokehouse sees healthier
alternatives to mainstay flavors doing well.
" Our sugar free organic applewood smoked bacon continues to be
a category leader and the recent launch of our low sodium organic
applewood smoked bacon at Whole Foods Market has been received
very well, " Corbett said. " Shoppers are looking for healthier alternatives
to traditional recipes but don't want to compromise on flavor. We're
responding to that. "
Tech advancements
Hormel has been working to transform and modernize its end-to-end
production process that is improving the way it plans, makes, buys and
moves products to customers.
" This is powered by modernizing our data analytics to help drive our
understanding of our consumers and what it is they want to see from this
category, " Sill said. " Our main goal is to deliver delicious products, and
building out this area of our business will help us do that more effectively.
For example, leveraging GenAI to source ideas for innovation so we can
stay on top of flavor trends with the next generation of bacon enthusiasts. "
supermarketperimeter.com
FEBRUARY 2025 - 47
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Supermarket Perimeter - February 2025

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025

Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
Supermarket Perimeter - February 2025 - 20
Supermarket Perimeter - February 2025 - 21
Supermarket Perimeter - February 2025 - 22
Supermarket Perimeter - February 2025 - 23
Supermarket Perimeter - February 2025 - 24
Supermarket Perimeter - February 2025 - 25
Supermarket Perimeter - February 2025 - 26
Supermarket Perimeter - February 2025 - 27
Supermarket Perimeter - February 2025 - 28
Supermarket Perimeter - February 2025 - 29
Supermarket Perimeter - February 2025 - 30
Supermarket Perimeter - February 2025 - 31
Supermarket Perimeter - February 2025 - 32
Supermarket Perimeter - February 2025 - 33
Supermarket Perimeter - February 2025 - 34
Supermarket Perimeter - February 2025 - 35
Supermarket Perimeter - February 2025 - 36
Supermarket Perimeter - February 2025 - 37
Supermarket Perimeter - February 2025 - 38
Supermarket Perimeter - February 2025 - 39
Supermarket Perimeter - February 2025 - 40
Supermarket Perimeter - February 2025 - 41
Supermarket Perimeter - February 2025 - 42
Supermarket Perimeter - February 2025 - 43
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Supermarket Perimeter - February 2025 - 45
Supermarket Perimeter - February 2025 - 46
Supermarket Perimeter - February 2025 - 47
Supermarket Perimeter - February 2025 - 48
Supermarket Perimeter - February 2025 - 49
Supermarket Perimeter - February 2025 - 50
Supermarket Perimeter - February 2025 - 51
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Supermarket Perimeter - February 2025 - 53
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Supermarket Perimeter - February 2025 - 56
Supermarket Perimeter - February 2025 - 57
Supermarket Perimeter - February 2025 - 58
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Supermarket Perimeter - February 2025 - 60
Supermarket Perimeter - February 2025 - 61
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Supermarket Perimeter - February 2025 - 76
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https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
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https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
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https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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