Supermarket Perimeter - February 2025 - 50

Meat & Poultry
ChicKen
By Andy Nelson
CONSUMER DEMAND FOR FRESH CHICKEN AT RETAIL GROCERY
STORES was strong for much of 2024, and suppliers and marketers
forecast the same for 2025.
Over the past 12-18 months, Wayne-Sanderson Farms has observed
seasonal demand trends that have aligned more closely with historical
patterns, said Drew Cole, the company's vice president of retail sales.
Wayne-Sanderson is confident that demand will remain robust
this year.
" Our position in the market continues to be influenced by factors
such as competing proteins, inflationary pressures, and other market
dynamics, but overall, we're well-positioned to meet the anticipated
consumer demand for our products, " Cole said. " We're confident that
our operations will support this growth, especially with the ongoing
trends that favor more affordable protein choices. "
Wayne-Sanderson has enjoyed growth across most of its core fresh
chicken cuts year-over-year, he added.
One notable trend the company is tracking closely is the shift
towards more affordable cuts and larger tray sizes, particularly among
price-conscious consumers.
" With chicken being a relatively economical option compared to
other animal proteins, we've observed an increased preference for more
dark meat and value cuts, likely due to rising inflation and consumer
efforts to stretch their food dollars. "
In response, Wayne-Sanderson has prioritized harvesting and
packing these preferred cuts in the most efficient ways possible,
ensuring the company delivers the best value to its customers.
Wayne-Sanderson recently announced the planned retirement of
Clint Rivers, its CEO, and announced that Kevin McDaniel, its COO, will
become CEO.
Under McDaniel's leadership, the company looks forward to
continued growth and innovation as it navigates the evolving landscape
of the food industry, Cole said.
To keep up with one of those prominent evolutions, WayneSanderson
Farms is committed to providing a range of sustainable
50 - FEBRUARY 2025
supermarketperimeter.com
Chicken value packs
have been huge hits
for consumers hit hard
by food inflation.
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Supermarket Perimeter - February 2025

Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025

Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
Supermarket Perimeter - February 2025 - 20
Supermarket Perimeter - February 2025 - 21
Supermarket Perimeter - February 2025 - 22
Supermarket Perimeter - February 2025 - 23
Supermarket Perimeter - February 2025 - 24
Supermarket Perimeter - February 2025 - 25
Supermarket Perimeter - February 2025 - 26
Supermarket Perimeter - February 2025 - 27
Supermarket Perimeter - February 2025 - 28
Supermarket Perimeter - February 2025 - 29
Supermarket Perimeter - February 2025 - 30
Supermarket Perimeter - February 2025 - 31
Supermarket Perimeter - February 2025 - 32
Supermarket Perimeter - February 2025 - 33
Supermarket Perimeter - February 2025 - 34
Supermarket Perimeter - February 2025 - 35
Supermarket Perimeter - February 2025 - 36
Supermarket Perimeter - February 2025 - 37
Supermarket Perimeter - February 2025 - 38
Supermarket Perimeter - February 2025 - 39
Supermarket Perimeter - February 2025 - 40
Supermarket Perimeter - February 2025 - 41
Supermarket Perimeter - February 2025 - 42
Supermarket Perimeter - February 2025 - 43
Supermarket Perimeter - February 2025 - 44
Supermarket Perimeter - February 2025 - 45
Supermarket Perimeter - February 2025 - 46
Supermarket Perimeter - February 2025 - 47
Supermarket Perimeter - February 2025 - 48
Supermarket Perimeter - February 2025 - 49
Supermarket Perimeter - February 2025 - 50
Supermarket Perimeter - February 2025 - 51
Supermarket Perimeter - February 2025 - 52
Supermarket Perimeter - February 2025 - 53
Supermarket Perimeter - February 2025 - 54
Supermarket Perimeter - February 2025 - 55
Supermarket Perimeter - February 2025 - 56
Supermarket Perimeter - February 2025 - 57
Supermarket Perimeter - February 2025 - 58
Supermarket Perimeter - February 2025 - 59
Supermarket Perimeter - February 2025 - 60
Supermarket Perimeter - February 2025 - 61
Supermarket Perimeter - February 2025 - 62
Supermarket Perimeter - February 2025 - 63
Supermarket Perimeter - February 2025 - 64
Supermarket Perimeter - February 2025 - 65
Supermarket Perimeter - February 2025 - 66
Supermarket Perimeter - February 2025 - 67
Supermarket Perimeter - February 2025 - 68
Supermarket Perimeter - February 2025 - 69
Supermarket Perimeter - February 2025 - 70
Supermarket Perimeter - February 2025 - 71
Supermarket Perimeter - February 2025 - 72
Supermarket Perimeter - February 2025 - 73
Supermarket Perimeter - February 2025 - 74
Supermarket Perimeter - February 2025 - 75
Supermarket Perimeter - February 2025 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
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https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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