Supermarket Perimeter - February 2025 - 55
Wonderful also has a robust marketing plan for Wonderful Seedless
Lemons in 2025. The company's new lemonade stand POS display is
bringing " excitement and nostalgia to the grocery store, " Laffite said.
Wonderful is also utilizing its versatile hexagon bins with culinarythemed
header cards, which are a perfect option for merchandising in
the produce department or secondary locations, such as the seafood
and alcohol sections.
The rotatable header cards showcase usages from seafood and
cocktails to salads, hot tea, and even lemon water - which is one of the
top uses for lemon purchases. These displays have a small footprint and
drove +24% velocity lifts versus stores with no POS last season.
Health and wellness to the fore
Sunkist Growers is off to a strong start this season, with fruit sizes
smaller but volumes up, said Cassie Howard, senior director of category
management and marketing.
In January, peak shipments of cara caras, blood oranges and
minneolas joined promotable volumes of navels, pummelos, lemons
and California mandarins.
On the marketing side, health and wellness will remain front and
center for Sunkist in 2025, Howard said.
The co-op is partnering with the National Breast Cancer Foundation
on limited-edition, co-branded pink ribbon packaging and matching
merchandising for its cara cara program, dubbed the Power with the
Pink OrangeĀ®
program
Cara caras, known as " the pink orange, " look like navels on the
outside, but the seedless interior has a rich pink hue from the natural
presence of lycopene.
Sunkist is
looking forward
to another big
year for cara cara
and other
promotions.
California produces
about 79% of the
country's citrus, Florida
produces 17%, and
Texas and Arizona
the remaining 4%.
Source: USDA
Sunkist is the largest cara cara supplier. Shoppers can buy them
in 2-, 3- and 5-pound bags with the limited-edition pink ribbon
packaging. And Sunkist is supplying retailers with The Power with the
Pink Orange campaign display bins, stackable towers and new in-store
merchandising tools including info posters, info cards and channel rails,
all with QR codes leading back to the Sunkist website, where consumers
can learn more about the NBCF partnership.
Also new on the merchandising side, Howard said, are
interchangeable, modular merchandising units that include varietyspecific
graphics that retailers can customize to align with in-store
display needs and various retail footprints. They're designed, Howard
said, to present the full scope of in-season offerings, ensuring
consistency across the entire citrus category.
In 2025, Sunkist will also reinforce its position as an industry leader in
category management, Howard said.
Those include solutions to better understand citrus consumers, as
well as benchmarking opportunities to drive the category to better
support its retail partners.
" We've identified strategic positioning opportunities and consumer
targeting that we believe will have an impact on preference for Sunkistbranded
citrus and driving the category throughout the season, "
Howard said. " This has not only directed our creative approach but will
allow us to focus our advertising media spend on shoppers who over
index in citrus consumption. "
supermarketperimeter.com
FEBRUARY 2025 - 55
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Supermarket Perimeter - February 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025
Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
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