Supermarket Perimeter - February 2025 - 56
Produce: Citrus
New varieties, with packaging to match
Fruit World has expanded its specialty citrus category to include
organic mandarinquats and limequats, which will ship in what Bianca
Kaprielian, the company's founder and CEO, calls " super eye-catching "
16-ounce clamshells.
Fruit World spent a large part of 2024 on a brand refresh and rolling
out all new packaging with a fun, fresh new look, Kaprielian added,
The effort culminated at the end of December with a new website,
which represents the refreshed brand, hones the Fruit World story and
offers a new consumer-facing page where consumers can learn how
the company is " deliciously different. "
Consumers can reach the site directly by scanning a QR code on the
new Fruit World packaging.
Also in 2024, Fruit World became Equitable Food Initiative (EFI)
certified, which signifies that its farms uphold the highest standards in
food safety, social responsibility, and environmental stewardship.
" This ensures our fruit is
We're
Fruit World is betting
big on growth in
the specialty citrus
category in 2025.
expanding our
organic-certified
acreage, which
puts into action
our commitment to
being an organicfirst
company
as well as our
commitment to
sustainability. "
Bianca Kaprielian, Fruit World
grown, harvested, and packed
with exceptional care and reflects
our commitment to sustainability,
equity, and continuous
improvement, " Kaprielian said.
" We're also expanding our
organic-certified acreage, which
puts into action our commitment
to being an organic-first company
as well as our commitment to
sustainability, which is a big deal
for us. "
Fruit World's 2024-25 California
citrus crops, particularly organic
clementines, are enjoying very
high sugar levels, Kaprielian said.
" We kicked off our
organic mandarin season
with Clementines from my
grandparents' home ranch, Sky
Ranch. These mandarins are
always special, but this year they are knock-your-socks-off special, "
Kaprielian said. " Our next organic clementine varieties, including
satsumas, are also eating exceptionally well, with higher-than-average
brix levels. "
It's a strong crop year overall, Kaprielian said, with plenty of fruit on
trees, which means opportunities for retailers to promote aggressively
and continuity of flavor and quality.
Fruit World is currently shipping organic clementines and satsumas in
what Kaprielian calls its " fun and bold " branded 1, 2, 3 and 5-pound bags
and high-graphic cartons that are perfect for creating an eye-catching
display. The company is also now shipping organic satsumas with stem
and leaves, offering a farm-fresh presentation for produce departments.
" Overall, the quality has been really, really good, and volume has
been a little better than expected, " Kaprielian said. " The flavor has been
some of the best I've seen- off-the-charts sweetness, especially on the
early season mandarin and navels.
56 - FEBRUARY 2025
supermarketperimeter.com
Fruit World
http://www.supermarketperimeter.com
Supermarket Perimeter - February 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025
Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
Supermarket Perimeter - February 2025 - 20
Supermarket Perimeter - February 2025 - 21
Supermarket Perimeter - February 2025 - 22
Supermarket Perimeter - February 2025 - 23
Supermarket Perimeter - February 2025 - 24
Supermarket Perimeter - February 2025 - 25
Supermarket Perimeter - February 2025 - 26
Supermarket Perimeter - February 2025 - 27
Supermarket Perimeter - February 2025 - 28
Supermarket Perimeter - February 2025 - 29
Supermarket Perimeter - February 2025 - 30
Supermarket Perimeter - February 2025 - 31
Supermarket Perimeter - February 2025 - 32
Supermarket Perimeter - February 2025 - 33
Supermarket Perimeter - February 2025 - 34
Supermarket Perimeter - February 2025 - 35
Supermarket Perimeter - February 2025 - 36
Supermarket Perimeter - February 2025 - 37
Supermarket Perimeter - February 2025 - 38
Supermarket Perimeter - February 2025 - 39
Supermarket Perimeter - February 2025 - 40
Supermarket Perimeter - February 2025 - 41
Supermarket Perimeter - February 2025 - 42
Supermarket Perimeter - February 2025 - 43
Supermarket Perimeter - February 2025 - 44
Supermarket Perimeter - February 2025 - 45
Supermarket Perimeter - February 2025 - 46
Supermarket Perimeter - February 2025 - 47
Supermarket Perimeter - February 2025 - 48
Supermarket Perimeter - February 2025 - 49
Supermarket Perimeter - February 2025 - 50
Supermarket Perimeter - February 2025 - 51
Supermarket Perimeter - February 2025 - 52
Supermarket Perimeter - February 2025 - 53
Supermarket Perimeter - February 2025 - 54
Supermarket Perimeter - February 2025 - 55
Supermarket Perimeter - February 2025 - 56
Supermarket Perimeter - February 2025 - 57
Supermarket Perimeter - February 2025 - 58
Supermarket Perimeter - February 2025 - 59
Supermarket Perimeter - February 2025 - 60
Supermarket Perimeter - February 2025 - 61
Supermarket Perimeter - February 2025 - 62
Supermarket Perimeter - February 2025 - 63
Supermarket Perimeter - February 2025 - 64
Supermarket Perimeter - February 2025 - 65
Supermarket Perimeter - February 2025 - 66
Supermarket Perimeter - February 2025 - 67
Supermarket Perimeter - February 2025 - 68
Supermarket Perimeter - February 2025 - 69
Supermarket Perimeter - February 2025 - 70
Supermarket Perimeter - February 2025 - 71
Supermarket Perimeter - February 2025 - 72
Supermarket Perimeter - February 2025 - 73
Supermarket Perimeter - February 2025 - 74
Supermarket Perimeter - February 2025 - 75
Supermarket Perimeter - February 2025 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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