Supermarket Perimeter - February 2025 - 58
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AMERICANS' LOVE OF AVOCADOS HAS SHOWN NO SIGNS OF
WANING, and growers from California, Mexico and other growing areas
and their marketing partners are working hard to make sure retailers
can continue to move huge volumes of fruit in 2025.
Growing weather for the 2025 California avocado season has been
good, said Terry Splane, vice president of marketing for the California
Avocado Commission.
Heavy rains in 2023 and 2024 contributed to better soil and tree
health, leading to a robust fruit set. That allowed for a significantly
higher than projected yield in 2024, with California avocado volumes
reaching 373 million pounds.
In 2025, Splane said, growers are optimistic that production will
increase further due to the strong fruit set observed in multiple growing
regions.
" The upcoming season is projected to be one of the highestproducing
California avocado crops in more than a decade. Early
projections forecast the crop could be about 400 million pounds, "
Splane said, while at the same time stressing that it was early in the
growing process and projections could change.
The vagaries of weather aside, the size and strength of the California
avocado industry continues to grow, Splane said, thanks to the " passion,
planning and hard work of the California avocado growers. "
The state's avocado plantings have seen significant growth over the
past decade, with approximately 3 million new trees planted from 2013
to 2023.
Growers are replacing older trees, recovering from fire-related tree
losses, and adopting higher-density planting models. As a result, yields
have been steadily increasing.
And there's plenty of demand to meet all that extra production,
Splane said.
The commission will do its part by continuing to promote what
Splane calls the " California difference, " emphasizing the fruit's freshness
and taste and highlighting the locally grown, sustainably farmed and
ethically sourced attributes of California avocados.
For the 2025 season, the commission is expanding its advertising
program, with content that showcases both the state of California and
its avocado growers.
The group will also continue to provide customized retailer and
foodservice support, social media campaigns and other advertising and
PR initiatives to promote the premium quality of California avocados.
" Customers tell us that they look forward to California avocado
season, from spring through summer, due to the reliable quality of the
fruit and the customized support the commission provides, " Splane said.
58 - FEBRUARY 2025
supermarketperimeter.com
SEE D JAN - stock.adobe.com
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Americans'
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http://www.supermarketperimeter.com
Supermarket Perimeter - February 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025
Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
Supermarket Perimeter - February 2025 - 15
Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
Supermarket Perimeter - February 2025 - 20
Supermarket Perimeter - February 2025 - 21
Supermarket Perimeter - February 2025 - 22
Supermarket Perimeter - February 2025 - 23
Supermarket Perimeter - February 2025 - 24
Supermarket Perimeter - February 2025 - 25
Supermarket Perimeter - February 2025 - 26
Supermarket Perimeter - February 2025 - 27
Supermarket Perimeter - February 2025 - 28
Supermarket Perimeter - February 2025 - 29
Supermarket Perimeter - February 2025 - 30
Supermarket Perimeter - February 2025 - 31
Supermarket Perimeter - February 2025 - 32
Supermarket Perimeter - February 2025 - 33
Supermarket Perimeter - February 2025 - 34
Supermarket Perimeter - February 2025 - 35
Supermarket Perimeter - February 2025 - 36
Supermarket Perimeter - February 2025 - 37
Supermarket Perimeter - February 2025 - 38
Supermarket Perimeter - February 2025 - 39
Supermarket Perimeter - February 2025 - 40
Supermarket Perimeter - February 2025 - 41
Supermarket Perimeter - February 2025 - 42
Supermarket Perimeter - February 2025 - 43
Supermarket Perimeter - February 2025 - 44
Supermarket Perimeter - February 2025 - 45
Supermarket Perimeter - February 2025 - 46
Supermarket Perimeter - February 2025 - 47
Supermarket Perimeter - February 2025 - 48
Supermarket Perimeter - February 2025 - 49
Supermarket Perimeter - February 2025 - 50
Supermarket Perimeter - February 2025 - 51
Supermarket Perimeter - February 2025 - 52
Supermarket Perimeter - February 2025 - 53
Supermarket Perimeter - February 2025 - 54
Supermarket Perimeter - February 2025 - 55
Supermarket Perimeter - February 2025 - 56
Supermarket Perimeter - February 2025 - 57
Supermarket Perimeter - February 2025 - 58
Supermarket Perimeter - February 2025 - 59
Supermarket Perimeter - February 2025 - 60
Supermarket Perimeter - February 2025 - 61
Supermarket Perimeter - February 2025 - 62
Supermarket Perimeter - February 2025 - 63
Supermarket Perimeter - February 2025 - 64
Supermarket Perimeter - February 2025 - 65
Supermarket Perimeter - February 2025 - 66
Supermarket Perimeter - February 2025 - 67
Supermarket Perimeter - February 2025 - 68
Supermarket Perimeter - February 2025 - 69
Supermarket Perimeter - February 2025 - 70
Supermarket Perimeter - February 2025 - 71
Supermarket Perimeter - February 2025 - 72
Supermarket Perimeter - February 2025 - 73
Supermarket Perimeter - February 2025 - 74
Supermarket Perimeter - February 2025 - 75
Supermarket Perimeter - February 2025 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2025
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2024
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2023
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-december-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-august-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-february-2022
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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