Supermarket Perimeter - February 2025 - 62
Seafood
Value-added
By Christine Blank
VALUE-ADDED OFFERINGS WILL CONTINUE TO BE THE BIGGEST
TREND IMPACTING THE SEAFOOD AND DELI DEPARTMENTS IN
2025, retail experts say. Consumers' increased focus on healthy, highprotein
diets along with shoppers who are seeking both value and
premium items will also play a big role in fresh seafood department
sales this year.
While overall value-added seafood sales declined in 2024, certain
segments like sushi and seafood trays are performing well, and experts
expect the trend to continue.
" Deli prepared foods are an area of growth, in general and for
seafood, " said Anne-Marie Roerink, principal of consulting firm 210
Analytics. " While affordability takes the headlines, consumers are still
pressed for time or just not in the mood to cook. These meals, available
in single serve and family style, are a great, cost-effective solution for all
those occasions. "
A majority (89%) of consumers believe cooking meals at home is
one of the best ways to save money on food, and 89% also said it is
a healthier alternative to takeout or dining out, according to a recent
Harris poll conducted by grocery app Flashfood. And most shoppers are
still preparing meals from scratch at home, according to Circana.
Plus, innovative seafood meals and other products from retailers and
suppliers are expected to continue to grow sales.
" I am seeing better thought out meal kits, with the sauce, vegetable,
and fish together. It was more thrown together in the past, " said Cristi
Dorry, owner/consultant at Cristi Dorry Consulting in Wilmington, N.C.
Retailers are partnering better with protein and produce suppliers to
62 - FEBRUARY 2025
make a complete meal, noted Dorry, who has a background in selling
seafood to both foodservice and retail.
For example, Publix highlights a variety of complete grab-and-go
seafood meals, including blackened tilapia with mashed potatoes
and asparagus, sweet chili garlic salmon with mixed vegetables and
rice, and ready-to-cook " meal for one " with brown sugar salmon and
chopped Brussel sprouts.
Dorry also points to innovative offerings from Whole Foods
Market, including fresh bowls with a grain, vegetable and protein -
including seafood. The bowls feature different flavor profiles, including
Mediterranean and Asian. One example is the Salmon Teriyaki Bowl,
which contains steamed milled rice, steamed brown rice, Salmon, bok
choy, bell peppers, and teriyaki sauce.
" People follow what they do, so I expect to see more of that this year, "
Dorry said.
Whole Foods features an array of other value-added seafood items
in its fresh seafood departments, including recent additions from Acme
Smoked Fish - Smoked Salmon Candy, and Sweet Heat Smoked Salmon
Dip with Mike's Hot Honey.
Whole Foods also highlights many value-added seafood items in
its frozen department. Recent additions in a reset include Royal Asia
Shrimp Pad Thai & Dim Sum Tray, Luke's Lobster Ravioli all Vodka, and
Prime Shrimp boil-in-bag packages, said Kimberly Blanco, principal
category merchant - Enterprise Seafood, at Whole Foods, on LinkedIn.
Several Whole Foods' 365 products are also featured, including Honey
Walnut Shrimp, Mussels in Garlic Butter, and Blackened Atlantic Salmon.
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Supermarket Perimeter - February 2025
Table of Contents for the Digital Edition of Supermarket Perimeter - February 2025
Supermarket Perimeter - February 2025 - Intro
Supermarket Perimeter - February 2025 - 1
Supermarket Perimeter - February 2025 - 2
Supermarket Perimeter - February 2025 - 3
Supermarket Perimeter - February 2025 - 4
Supermarket Perimeter - February 2025 - 5
Supermarket Perimeter - February 2025 - 6
Supermarket Perimeter - February 2025 - 7
Supermarket Perimeter - February 2025 - 8
Supermarket Perimeter - February 2025 - 9
Supermarket Perimeter - February 2025 - 10
Supermarket Perimeter - February 2025 - 11
Supermarket Perimeter - February 2025 - 12
Supermarket Perimeter - February 2025 - 13
Supermarket Perimeter - February 2025 - 14
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Supermarket Perimeter - February 2025 - 16
Supermarket Perimeter - February 2025 - 17
Supermarket Perimeter - February 2025 - 18
Supermarket Perimeter - February 2025 - 19
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