Supermarket Perimeter - January 2022 - 10

The US meat market is projected to
grow from $172.9 billion in 2021 to
$215.8 billion in 2028,
at a CAGR of 3.21%
(Fortune Business Insights)
pre-pandemic normal and that confirms the high reported share of
meals still being prepared at home.
At the same time, it's clear that retail demand in general - meat in
Retail meat sales as of late 2021
were up 11% over the same time the
year before. About 5% of that could
be inflation-related, said FMI's Rick
Stein. That still leaves 6% of real
growth over a banner year in 2020.
(FMI
particular and groceries altogether - are still controlled by the virus in
large part, Roerink said. When new cases were low, food dollars shifted
back to restaurants. When cases swung back up in late summer, early
fall, food dollars moved back online and to retail.
Within the overarching strong performance, there are many
interesting story lines, she added. The 2020 holiday sales were
extremely strong, but Halloween celebrations signaled another very
strong holiday season in Q4 of 2021, when the industry will likely see a
mix of traditional meat options and some items that are better suited to
small gatherings, including turkey parts, ham slices and other premium
meat options.
Demand outlook also remains positive for fresh turkey sales at retail,
said Beth Breeding, vice president of communications and marketing
for the Washington, D.C.-based National Turkey Federation. October
whole turkey sales, for instance, were up 200% over the year before.
COVID has played a major role in that.
" The pandemic has changed the way consumers think about food, "
October 2021 whole turkey sales
were up 200% over the year before.
(NTF)
Breeding said. " Eating habits have shifted and consumers are still
spending more time cooking at home. With that change has come a
greater demand for some turkey products, particularly ground turkey
and deli products. "
The turkey industry has a great opportunity, she added, to reinforce
that demand for turkey products and the value of turkey compared to
other proteins.
The turkey industry is also having an easier time convincing
consumes that their product is not for holidays only.
10 - JANUARY 2022
supermarketperimeter.com
SERGEY RYZHOV, ULRIKAART, IGOR S - STOCK.ADOBE.COM
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Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022

Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
Supermarket Perimeter - January 2022 - 4
Supermarket Perimeter - January 2022 - 5
Supermarket Perimeter - January 2022 - 6
Supermarket Perimeter - January 2022 - 7
Supermarket Perimeter - January 2022 - 8
Supermarket Perimeter - January 2022 - 9
Supermarket Perimeter - January 2022 - 10
Supermarket Perimeter - January 2022 - 11
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