Supermarket Perimeter - January 2022 - 12

Plant-based: niche...and likely to stay that way
When the Impossible Whopper and other high-profile entries into
the plant-based space made big splashes in recent years, it seemed
like the continuous rise of plant-based was inevitable. Many of the
nation's top meat producers themselves got into plant-based.
But there have been signs recently that plant-based may be
slowing down. Plant-based sales rose 7% in 2020, Stein said, but that
was easily below the meat category as a whole and several subareas
of it. In an $84 billion category, plant-based accounts for less
than $1.3 billion.
" Plant-based has found its niche, but it's not growing at the pace
In the $84 billion meat
category, plant-based accounts
for less than $1.3 billion
it was, and it's not keeping up with overall category, " he said. " It's
starting to level out. And there had been forecasts that it would
replace animal protein. "
After the initial buzz, many consumers have started to become
more realistic about what kind of a premium they're willing to pay to
get a plant-based alternative, Stein said.
" It will continue to play a role but not of the size people projected, "
he said. " You wouldn't know that by reading about it, though. It's
nothing proportionate to the fear most meat companies had three or
four years ago. "
While the plant-based category is growing, Super said, it still
represents a fraction of total meat case sales. Americans are set to
eat a record of more than 97 pounds of chicken per capita in 2021,
and by most forecasts, is set to soon be the number one protein
consumed globally.
" Chicken is a nutritious, sustainable and affordable protein option
that fits into a range of diets and should complement a diet rich in
vegetables and plant-based proteins, " he said. " It should be chicken
and plants, not chicken or plants. The bottom line is that we respect
30% of consumers said they
will eat more chicken than
they did pre-pandemic
Sustainability gains
In mid-September, the National Chicken Council launched its
first-ever Broiler Sustainability Report. The report provides a
comprehensive overview of broiler production and the industry's
collective progress in its environmental, broiler welfare and social
impact journey, as well as efforts to build a more sustainable food
system.
" It is truly a remarkable journey and success story that we all can be
proud of, " said the council's Tom Super.
42% of those planning to eat more
or the same amount of chicken
said they will do so because it's
healthier than other proteins
(NCC-WATT Global)
HIGHLIGHTS INCLUDE:
* Land use: down 13%
* Greenhouse gas emissions (carbon footprint): down 18%
* Water consumption: down 13%
* Fossil resources use: down 22%
* Particulate forming emissions: down 22%
12 - JANUARY 2022
supermarketperimeter.com
VENCAV, DOMNITSKY, MOVING MOMENT, SUNDRY PHOTOGRAPHY- - STOCK.ADOBE.COM , LUND AND BYERLY
http://www.supermarketperimeter.com

Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022

Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
Supermarket Perimeter - January 2022 - 4
Supermarket Perimeter - January 2022 - 5
Supermarket Perimeter - January 2022 - 6
Supermarket Perimeter - January 2022 - 7
Supermarket Perimeter - January 2022 - 8
Supermarket Perimeter - January 2022 - 9
Supermarket Perimeter - January 2022 - 10
Supermarket Perimeter - January 2022 - 11
Supermarket Perimeter - January 2022 - 12
Supermarket Perimeter - January 2022 - 13
Supermarket Perimeter - January 2022 - 14
Supermarket Perimeter - January 2022 - 15
Supermarket Perimeter - January 2022 - 16
Supermarket Perimeter - January 2022 - 17
Supermarket Perimeter - January 2022 - 18
Supermarket Perimeter - January 2022 - 19
Supermarket Perimeter - January 2022 - 20
Supermarket Perimeter - January 2022 - 21
Supermarket Perimeter - January 2022 - 22
Supermarket Perimeter - January 2022 - 23
Supermarket Perimeter - January 2022 - 24
Supermarket Perimeter - January 2022 - 25
Supermarket Perimeter - January 2022 - 26
Supermarket Perimeter - January 2022 - 27
Supermarket Perimeter - January 2022 - 28
Supermarket Perimeter - January 2022 - 29
Supermarket Perimeter - January 2022 - 30
Supermarket Perimeter - January 2022 - 31
Supermarket Perimeter - January 2022 - 32
Supermarket Perimeter - January 2022 - 33
Supermarket Perimeter - January 2022 - 34
Supermarket Perimeter - January 2022 - 35
Supermarket Perimeter - January 2022 - 36
Supermarket Perimeter - January 2022 - 37
Supermarket Perimeter - January 2022 - 38
Supermarket Perimeter - January 2022 - 39
Supermarket Perimeter - January 2022 - 40
Supermarket Perimeter - January 2022 - 41
Supermarket Perimeter - January 2022 - 42
Supermarket Perimeter - January 2022 - 43
Supermarket Perimeter - January 2022 - 44
Supermarket Perimeter - January 2022 - 45
Supermarket Perimeter - January 2022 - 46
Supermarket Perimeter - January 2022 - 47
Supermarket Perimeter - January 2022 - 48
Supermarket Perimeter - January 2022 - 49
Supermarket Perimeter - January 2022 - 50
Supermarket Perimeter - January 2022 - 51
Supermarket Perimeter - January 2022 - 52
Supermarket Perimeter - January 2022 - 53
Supermarket Perimeter - January 2022 - 54
Supermarket Perimeter - January 2022 - 55
Supermarket Perimeter - January 2022 - 56
Supermarket Perimeter - January 2022 - 57
Supermarket Perimeter - January 2022 - 58
Supermarket Perimeter - January 2022 - 59
Supermarket Perimeter - January 2022 - 60
Supermarket Perimeter - January 2022 - 61
Supermarket Perimeter - January 2022 - 62
Supermarket Perimeter - January 2022 - 63
Supermarket Perimeter - January 2022 - 64
Supermarket Perimeter - January 2022 - 65
Supermarket Perimeter - January 2022 - 66
Supermarket Perimeter - January 2022 - 67
Supermarket Perimeter - January 2022 - 68
Supermarket Perimeter - January 2022 - 69
Supermarket Perimeter - January 2022 - 70
Supermarket Perimeter - January 2022 - 71
Supermarket Perimeter - January 2022 - 72
Supermarket Perimeter - January 2022 - 73
Supermarket Perimeter - January 2022 - 74
Supermarket Perimeter - January 2022 - 75
Supermarket Perimeter - January 2022 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
https://www.nxtbookmedia.com