Supermarket Perimeter - January 2022 - 16

COOKING
ALTERNATIVES
With home-bound cooks
expanding their horizons in
an effort to put something
different on the table during
the pandemic, different
cooking methods came to
the fore and gained new
adherents.
It's a great fit for turkey
(among other things), said the
National Turkey Federation's
Beth Breeding.
" Smoking and grilling, for
instance, are great options
for turkey and present huge
growth opportunities. "
The National Turkey
Federation's Turkey Smoke
program has helped grow
interest from professional
pitmasters and backyard
grillers for turkey in barbecue.
" As part of that, we've
also seen turkey products
developed that are geared
towards barbecue, " she said.
To further showcase
turkey's potential in this
space, NTF launched a
" Tailgate with Turkey "
campaign this fall. The
association saw huge interest
in digital content around
gameday grilling and at-home
tailgate spreads.
During the pandemic, both
novice food preparers and
experienced cooks turned
to chicken for more of their
in-home meals and snacks, the
National Chicken Council's
Tom Super said. And to help
spread the family enjoyment of
eating chicken, food preparers
broadened their repertoire of
chicken recipes and preparation
methods.
According to a survey
by the council, nearly half
(48%) of respondents say
they increased the amount
of chicken they prepared at
home during the pandemic,
while 39% said they increased
the ways they prepare
chicken.
The increasing variety of
ways to season chicken is not
just using more global flavors,
Super said, but also adding
cooking appliances like air
fryers, hot pots, stovetop
grills, and crock pots.
Chicken companies have
responded by offering more
information, meal ideas, and
serving suggestions on their
websites, he added.
Healthy choices
People are paying more attention to what is and isn't in the food
they eat, but more than anything, health is part of a bigger better-for
equation that includes the animal, the planet, the community and social
and economic responsibility in general, Roerink said.
" We can't just single out nutritional health as a single change agent
that drives different choices in meat today, but rather the collective
value system relative to health, planet, animal, etc. "
For instance, claims such as organic are still driving above-average
gains. Some consumers believe organic is healthier, others see it as a
choice that is better for the planet. Likewise, some are opting for smaller
portions of meat for health, others believe cutting back on meat is
better for the planet.
" I don't think we can separate these drivers all that easily, which is
precisely why I'm such a big fan of NAMI's Protein Pact, " she said. " It's
important for the industry to drive permissibility (meat belongs in the
diet) and favorability (meat tastes amazing) through high levels of trust
in animal agriculture. "
16 - JANUARY 2022
supermarketperimeter.com
With the pandemic reinforcing the importance of health for so many
Americans, the appeal of a lean, vitamin-rich protein like turkey is clear,
Breeding said.
" Consumers are increasingly shopping with
health and well-being in mind. Highlighting
turkey's healthy eating factor, including
how easy it is to swap ground turkey
for other proteins, is a great way to
reach the growing audience of healthconscious
eaters. "
ROMASET - STOCK.ADOBE.COM, COLEMAN
The pandemic has
accelerated demand
for fresh meats with
claims that are clearly
advertised.
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Supermarket Perimeter - January 2022

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