Supermarket Perimeter - January 2022 - 25

LOCATED IN THE HEART OF ST. PETERSBURG, FLA., Mazzaro's
Italian Market started out as a family-owned and operated coffee
roasting establishment in 1993 and three years later, opened in a new
location that ignited growth into a favorite destination for locals and
travelers alike.
And from the beginning, whole-grain breads have been one of the
lynchpins of its success.
With a large selection of Italian and other specialty products,
Mazzaro's is one of those special places where everything is made
fresh and prepared daily; where the sights, sounds, and smells transport
you to another place and time. It is more than a one-of-a-kind Italian
gourmet market. It has emerged as one of Tampa Bay's favorite culinary
destinations, and Mazzaro's bakery is busy making fresh breads and
pastries on site every day. The bakery features crusty breads like Italian,
semolina, Tuscan, ciabatta, pugliese, focaccia, and rosemary. And
Mazzaro's cinnamon babka is out of this world.
" One of our most prized ingredients is the sourdough starter that chief
baker Ben Smith made from flour and water, fermented by wild yeast and
time, lots of time. He has cultivated it for 18 years, almost as long as we've
been baking, " according to the Cuccaro family, owners of Mazzaro's
Italian Market, which has published its own book, " Meet Me at Mazarro's. "
This scenario points to the growing trend at instore operations
of all types that whole grain and crusty, flavorful breads are gaining
popularity with strong staying power. This is a trend that continues to
build more every year. Wholesome is the key word.
Whole Foods Market global buyers and experts recently unveiled
their top 10 anticipated food trends for 2022 in the retailer's seventhannual
Trends predictions. The importance of authenticity and whole
ingredients is magnified in the latest survey.
" Last year, we saw tremendous pandemic-related shifts in grocery
buying habits as the world adjusted to spending more time at home.
As the food industry slowly adjusts to a new normal, we expect to see
consumers prioritize food and drink products that deliver additional
benefits and products that support their sense of well-being, like urban
garden greens and products grown with farming processes that help
address soil health, " said Sonya Gafsi Oblisk, chief marketing officer at
Whole Foods Market. " We look forward to watching these trends take
form in grocery aisles and on our plates in 2022. "
Flavor, familiarity, and health are the top influencers on food
purchasing decisions, according to the new 2021 Whole Grains
Consumer Insights Survey by the Oldways Whole Grains Council. Given
that whole grain products check all those boxes, it's no surprise that
people are gravitating more and more toward whole grain options.
Despite media hype around low-carb and grain-free fad diets,
the reality is that 95% of consumers report that their whole grain
consumption has either increased or is holding steady compared with
five years ago. Interestingly, while we often assume that low-carb
dieters have lower whole grain consumption, those survey respondents
who say they avoid carbs are more likely to also report: (1) that they look
for whole grains when shopping, (2) that they nearly always choose
whole grain options, and (3) that their whole grain intake has increased
in the last five years. This may indicate that people are differentiating
based on the nutritional quality of different carbohydrate sources, and
gravitating toward high-quality carbs, like whole grains.
supermarketperimeter.com
JANUARY 2022 - 25
Whole grains have
always played a key
role in Mazzaro's Italian
Market's success.
MAZZARO'S ITALAN MARKET, STOCK.ADOBE.COM - NORBERT
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Supermarket Perimeter - January 2022

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