Supermarket Perimeter - January 2022 - 44
Meat & Poultry: Case-ready
A look ahead
With the calendar turning to 2022,
the case-ready meat category shows
no signs of slowing down and many
believe that case-ready products
are the future of fresh meats.
" We've been working for the past
several years to build more capacity
in this segment and now we are
seeing our planning come to fruition
with increased consumer demand, "
Bennett said. " Case-ready offers a
win-win solution for customers and
consumers. It can greatly reduce retail
shrink and extend the shelf life of fresh
meat. Consumers view case-ready
products as equal or better quality to
the full-service meat case, and the
convenience is unmatched for them. "
Marketing and merchandising tips
If the pandemic taught retailers anything, it's that the online ordering
and pick-up is here to stay. That's why retailers need a strategy to
differentiate themselves from a consumer experience standpoint and
ensure a great instore experience.
" A case-ready program can ensure the quality and selection shoppers
want, allowing the retailer to focus on differentiating the service case
options and instore experience, " Bennett said. " We recommend that
retailers lead with the overall features and benefits of the product to the
consumers, not just price and taste. For example, talk about preparation
methods and provide authentic inspiration to fuel repeat purchases by
engaging with the shopper in a fresh new way. "
This is also a great time for suppliers and retailers to capitalize on the
popularity of QR codes and use digital marketing to create a seamless
omnichannel shopping experience that educates shoppers and helps
the retailer stand out from the competition, she said.
Rubin noted that " the future is now " to meet shoppers' demand by
carving out a case-ready section within a store's fresh meat department
cases and drawing attention to it through savvy marketing measures.
" These cases can highlight the quality, features and ease to purchase
and prepare a meal at home, " he said.
44 - JANUARY 2022
supermarketperimeter.com
Plus, as restaurants struggle to staff
up, customers are still holding onto
their cooking at home habits much
more than pre-pandemic, so grocery
retailers are continuing to feel the
pressure of increased demand.
" All proteins have seen a lift, but trends
in value-added packages continues to
grow, " Couch said. " Customers cooking
at home are looking not only for more
variety, but ways to save time when
preparing meals at home. Premium
products in premium packaging can
help differentiate tiers with proteins. "
That's why case-ready meats are
expected to continue to perform
strong in 2022 and beyond.
CHRISTOPHER HABERMANN - STOCK.ADOBE.COM
http://www.supermarketperimeter.com
Supermarket Perimeter - January 2022
Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022
Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
Supermarket Perimeter - January 2022 - 4
Supermarket Perimeter - January 2022 - 5
Supermarket Perimeter - January 2022 - 6
Supermarket Perimeter - January 2022 - 7
Supermarket Perimeter - January 2022 - 8
Supermarket Perimeter - January 2022 - 9
Supermarket Perimeter - January 2022 - 10
Supermarket Perimeter - January 2022 - 11
Supermarket Perimeter - January 2022 - 12
Supermarket Perimeter - January 2022 - 13
Supermarket Perimeter - January 2022 - 14
Supermarket Perimeter - January 2022 - 15
Supermarket Perimeter - January 2022 - 16
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Supermarket Perimeter - January 2022 - 18
Supermarket Perimeter - January 2022 - 19
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