Supermarket Perimeter - January 2022 - 54

Well-built
displays can
be the difference
between a ho-hum
produce department
and one that keeps
shoppers coming
back.
DISPLAY
BUILDING
BY ANDY NELSON
FRESH PERIMETER DEPARTMENTS can make or break a retailer's
success, and among those departments fresh produce has the
best opportunity to build displays that engage shoppers and build
basket value.
" In a way, the whole department is one big display that takes
advantage of nature's bountiful colors, shapes and aromas, " said Jan
DeLyser, vice president of marketing for the Irvine-based California
Avocado Commission.
Produce displays that put complementary items close to each other
encourage cross purchases, and classic pairings of contrasting colors,
such as avocados and tomatoes, help draw the shopper's attention.
Displays with signage, meanwhile, can draw attention to the retailer's
support of locally grown produce, which continues to be of strong
54 - JANUARY 2022
interest to consumers, DeLyser said. Highlighting seasonally available
produce through displays and signage is smart, too.
In a 2020 study conducted by the California Avocado Commission,
69% of avocado shoppers said they always or frequently seek out
in-season produce, and 89% believe that in-season produce is better
tasting. Merchandising those in-season produce items prominently
gives consumers what they seek, DeLyser said, making the shopping
experience more satisfactory.
Some retailers do a great job of using signage to call out locally
grown and in-season produce, but there's room for improvement,
she said.
" PLU stickers are inadequate to communicate produce origin - the
available space is just too small. To capitalize on consumer demand,
supermarketperimeter.com
BARONS, CALIFORNIA AVOCADO COMMISSION
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Supermarket Perimeter - January 2022

Table of Contents for the Digital Edition of Supermarket Perimeter - January 2022

Supermarket Perimeter - January 2022 - Intro
Supermarket Perimeter - January 2022 - kevins1
Supermarket Perimeter - January 2022 - kevins2
Supermarket Perimeter - January 2022 - 1
Supermarket Perimeter - January 2022 - 2
Supermarket Perimeter - January 2022 - 3
Supermarket Perimeter - January 2022 - 4
Supermarket Perimeter - January 2022 - 5
Supermarket Perimeter - January 2022 - 6
Supermarket Perimeter - January 2022 - 7
Supermarket Perimeter - January 2022 - 8
Supermarket Perimeter - January 2022 - 9
Supermarket Perimeter - January 2022 - 10
Supermarket Perimeter - January 2022 - 11
Supermarket Perimeter - January 2022 - 12
Supermarket Perimeter - January 2022 - 13
Supermarket Perimeter - January 2022 - 14
Supermarket Perimeter - January 2022 - 15
Supermarket Perimeter - January 2022 - 16
Supermarket Perimeter - January 2022 - 17
Supermarket Perimeter - January 2022 - 18
Supermarket Perimeter - January 2022 - 19
Supermarket Perimeter - January 2022 - 20
Supermarket Perimeter - January 2022 - 21
Supermarket Perimeter - January 2022 - 22
Supermarket Perimeter - January 2022 - 23
Supermarket Perimeter - January 2022 - 24
Supermarket Perimeter - January 2022 - 25
Supermarket Perimeter - January 2022 - 26
Supermarket Perimeter - January 2022 - 27
Supermarket Perimeter - January 2022 - 28
Supermarket Perimeter - January 2022 - 29
Supermarket Perimeter - January 2022 - 30
Supermarket Perimeter - January 2022 - 31
Supermarket Perimeter - January 2022 - 32
Supermarket Perimeter - January 2022 - 33
Supermarket Perimeter - January 2022 - 34
Supermarket Perimeter - January 2022 - 35
Supermarket Perimeter - January 2022 - 36
Supermarket Perimeter - January 2022 - 37
Supermarket Perimeter - January 2022 - 38
Supermarket Perimeter - January 2022 - 39
Supermarket Perimeter - January 2022 - 40
Supermarket Perimeter - January 2022 - 41
Supermarket Perimeter - January 2022 - 42
Supermarket Perimeter - January 2022 - 43
Supermarket Perimeter - January 2022 - 44
Supermarket Perimeter - January 2022 - 45
Supermarket Perimeter - January 2022 - 46
Supermarket Perimeter - January 2022 - 47
Supermarket Perimeter - January 2022 - 48
Supermarket Perimeter - January 2022 - 49
Supermarket Perimeter - January 2022 - 50
Supermarket Perimeter - January 2022 - 51
Supermarket Perimeter - January 2022 - 52
Supermarket Perimeter - January 2022 - 53
Supermarket Perimeter - January 2022 - 54
Supermarket Perimeter - January 2022 - 55
Supermarket Perimeter - January 2022 - 56
Supermarket Perimeter - January 2022 - 57
Supermarket Perimeter - January 2022 - 58
Supermarket Perimeter - January 2022 - 59
Supermarket Perimeter - January 2022 - 60
Supermarket Perimeter - January 2022 - 61
Supermarket Perimeter - January 2022 - 62
Supermarket Perimeter - January 2022 - 63
Supermarket Perimeter - January 2022 - 64
Supermarket Perimeter - January 2022 - 65
Supermarket Perimeter - January 2022 - 66
Supermarket Perimeter - January 2022 - 67
Supermarket Perimeter - January 2022 - 68
Supermarket Perimeter - January 2022 - 69
Supermarket Perimeter - January 2022 - 70
Supermarket Perimeter - January 2022 - 71
Supermarket Perimeter - January 2022 - 72
Supermarket Perimeter - January 2022 - 73
Supermarket Perimeter - January 2022 - 74
Supermarket Perimeter - January 2022 - 75
Supermarket Perimeter - January 2022 - 76
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-january-2022
https://digital.supermarketperimeter.com/sosland/sp/-supermarket-perimeter-december-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-november-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-october-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-september-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-august-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-july-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-june-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-may-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-april-2021
https://digital.supermarketperimeter.com/sosland/sp/supermarket-perimeter-march-2021
https://digital.supermarketperimeter.com/sosland/sp/2021_02_01
https://digital.supermarketperimeter.com/sosland/sp/2021_01_01
https://digital.supermarketperimeter.com/sosland/sp/2020_12_01
https://digital.supermarketperimeter.com/sosland/sp/2020_11_01
https://digital.supermarketperimeter.com/sosland/sp/2020_10_01
https://digital.supermarketperimeter.com/sosland/sp/2020_09_01
https://digital.supermarketperimeter.com/sosland/sp/2020_08_01
https://digital.supermarketperimeter.com/sosland/sp/2020_07_01
https://digital.supermarketperimeter.com/sosland/sp/2020_06_01
https://digital.supermarketperimeter.com/sosland/sp/2020_05_01
https://digital.supermarketperimeter.com/sosland/sp/2020_04_01
https://digital.supermarketperimeter.com/sosland/sp/2020_03_01
https://digital.supermarketperimeter.com/sosland/sp/2020_02_01
https://digital.supermarketperimeter.com/sosland/sp/2020_01_01
https://digital.supermarketperimeter.com/sosland/sp/2019_12_01
https://digital.supermarketperimeter.com/sosland/sp/2019_11_01
https://digital.supermarketperimeter.com/sosland/sp/2019_10_01
https://digital.supermarketperimeter.com/sosland/sp/2019_09_01
https://digital.supermarketperimeter.com/sosland/sp/2019_08_01
https://digital.supermarketperimeter.com/sosland/sp/2019_07_01
https://digital.supermarketperimeter.com/sosland/sp/2019_06_01
https://digital.supermarketperimeter.com/sosland/sp/2019_05_01
https://digital.supermarketperimeter.com/sosland/sp/2019_04_01
https://digital.supermarketperimeter.com/sosland/sp/2019_03_01
https://digital.supermarketperimeter.com/sosland/sp/2019_02_01
https://digital.supermarketperimeter.com/sosland/sp/2019_01_01
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